CSM Media Research is a joint venture mainly co-funded by CTR Market Research and Kantar Media Dedicated to TV & radio audience measurement research, CSM Media Research offers reliable and uninterrupted rating information for Hong Kong SAR and China. CSM Media Research operates the world’s largest TV & radio audience measurement panel network provides data more than 57.6 thousands households.
CSM’S TV audience measurement network provides data that represents the viewing of 1.28 billion people in China mainland and 6.55 million people in Hong Kong SAR. The radio network represents the listening of 0.12 billion people in China. Up to June, 2018, CSM has delivered data from 1 national panel, 29 provincial panels (including 4 municipalities directly under the central government), and 114 city panels in China mainland. Meanwhile, established the Hong Kong SAR panel. CSM has measured the viewing of 1600 unique TV channels in China mainland and Hong Kong, in order to meet demand of different areas and different levels of customers for TAM data. At the same time, CSM has built radio audience measurement panels in 28 cities and 2 provinces, measures the listening of 390 radio frequencies.
As the leader of China’s radio and television audience ratings survey agency. CSM continuously started and provided innovated new media research. Created the first TV & Social Media Index in China; Introduced Time-shift viewing standardized measurement service; launched CSM-huan Real-time Ratings System by innovative methods to combine census data with sample data; marched towards OTT measurement by starting TV+OTT single-source ratings measurement; started total cross-screen audience measurement. At the same time, through new technology applications, CSM conducted sports and media research, big data application research, consumption data fusion research to form unique insights and strategic guidances. Adhering to the culture of "integrity and honesty", CSM will continuously its new business explorations and developments.