Company Milestone

China's media market's distinguishing characteristics, incredible size, fantastic growth, hyper-competition; astounding diversity and incredible evolutionary pace create an insatiable demand for media related information. This demand for TV media information that addresses all of the above difficulties spawned the creation of CSM, the leader of Television Audience Measurement in China. CSM's establishment in 1997 marks the creation of the country's first and only research organization fully in tune with local market harmonization as well as maintaining a cutting edge international pedigree. Over the past 8 years CSM has essentially taken the best of both East and West and melded them together to create and sustain exactly the flow of information that China's TV media market requires. To date, CSM has set up a professional and innovative research team, adopted advanced TV-rating techniques, and developed a nation-wide (world largest) TV audience measurement network so that CSM can continuously provide uninterrupted audience information for the China TV and Radio media market.