Expert for media research: Paul Wang

Mr. Wang joined the TNS group as General Manager of TNS China in 1994. He was responsible the company’s business in providing professional marketing research and investment consulting services to local and international companies in China.
In 1996, Mr. Wang played an instrumental role in the negotiation and formation of CSM, a joint venture formed between CTR Market Research and TNS, dedicated in TV and radio audience measurement. In the following year, Mr. Wang served as the Managing Director of the CSM with responsibilities in strategic planning, new business development as well as managing the company’s daily operation.
Mr. Wang focused in building and improving the company’s products, brand by standardizing TV audience measurement research and applications in China. Under his leadership, CSM became the first ever research company in China with ISO9002 certified; and was granted the “New Technology Company”, “Advanced Enterprise” awards by Chinese Government.
Mr. Wang is one of the pioneers in the China TV research industry and is regularly consulted by both consumer and trade media for insight to TV audience measurement research and marketing issues. He has spoken on countless panels and is regularly offered numerous keynote addresses to domestic and international audiences in China as well as in the Asia Pacific region. He is also considered a pioneer in the China audience measurement research field and as a contributor to the TV industry development in China. As such, Mr. Wang received the “Outstanding Research Award” and “Special Contribution Award” from the China Audience Research Institution in 1999.
Mr. Wang has been teaching at the Advertising College of Beijing Broadcasting Institute as a part-time professor since 2000. Mr. Wang was appointed as the specialist consultant to the Advertiser Committee of China Enterprises Association as well as the deputy secretary general of the China Audience Research Association by in 2000.
Mr. Wang graduated a Bachelor degree in Economics from the Beijing University of International Trade and Commerce in 1987 and received an Executive MBA degree from Monash University in Australia in 1999. In 2006, Mr. Wang got his doctoral degree in media at Communication University of China.