Expert for TV and Radio audience measurement and analysis: Weidong Zheng

Mr. Zheng has more than 10 years rich experience in market surveys and consultation industry, he spent 4 years at a governmental research institute where he completed dozens of survey and research projects and a variety of related training workshops. At present, Mr. Zheng is a member of ESOMAR, and a member of China Market Research Association.
Mr. Zheng joined CSM since 1999, engaged with research of TV & Radio rating and media analysis of TV & Radio field. He continues to do a large amount of research work and has published many research papers related to TAM and media market analysis. And also has been many times invited to make speech in industry seminars. Mr. Zheng has rich experiences in many fields, like audience survey sample method, TAM survey process method, target objective research and market analysis based on TAM. He’s achieved the “2003 China Modern Outstanding Advertiser” title, and his works has been embodied in the grand series “Advertiser?China”.
Mr. Zheng is the key editor and writer of “The social psychology in the transition period: from China social survey aspect”, “Focus on Rating”, “China TV Rating Yearbook”, “China Radio Rating Yearbook”, and he is also the planer and writer of series reports, like “China TV Report”,” China TV Drama Report”, ”China TV Sport Report”, ”China Entertainment TV Program Report”,” China Digital TV Report” and “China Radio Report”.
Mr. Zheng graduated a Bachelor degree in management science from the Shandong University and received his master degree in Economics of Population from the Peking University and MBA degree from Tsinghua University. Now he is also a student on his doctor degree of communication in Peking University.