Expert for sampling, statistic and data processing: Bencai Su

Su Bencai graduated from Tianjin University with a Master's degree in engineering. He is now studying for his MBA at Tsinghua University. Mr. Su joined CSM in 1997 with 10 years of research experience and works extensively on CSM's sampling methodology for the Establishment Survey and Panels. He is in charge of the sampling method and data processing for rating panels and Establishment Surveys as well as customized media, product, consumer, and lifestyle research. He has a profound statistical academic foundation and rich survey method experience including panel control work as well as sampling work.