About CSM

CSM Media Research is a joint venture between CTR Market Research and the Kantar Media. Dedicated to TV & radio audience measurement research, CSM Media Research offers reliable and uninterrupted rating information for Hong Kong SAR and China. CSM Media Research operates the world's largest TV & radio audience measurement panel network, covering more than 56,000 households and 185,000 individuals. CSM's TV audience measurement network provides data that represents the viewing of 1.2 billion people in China mainland and 6.3 million people in Hong Kong SAR. The radio network represents the listening of 76 million people in China. Up to August, 2010, CSM delivers data from 182 TAM panels (1 national panel, 25 provincial panels, and 156 city panels including Hong Kong SAR) which provide data independently, measuring the viewing of 1,251 unique TV channels all day, every day of the year. Meanwhile, CSM has built radio audience measurement panels in 33 cities, and measures the listening of 401 radio frequencies.