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“China TV Shopping Report” 2008-2009 |
Based on abundant TAM data of CSM, a customized survey of “audience’s perceptions and attitudes to TV shopping”, as well as plentiful document and field studies, “China TV Shopping Report” 2008-2009 explicates the origin, history and industry framework of TV shopping, describes the broadcasting and viewing of TV shopping program in China, explains Chinese audiences’ perceptions and attitudes to TV shopping, conducts case studies among oversea and domestic TV shopping operators, and discusses the developing trends and strategies of TV shopping in this digital era.
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| Language: Chinese |
| Date: June 2008 |
| Binding: Trade Paperback |
| Dimensions: 22.5 x 18.5 cm |
| English Version: USB400/RMB2800 |
| Shipping cost : Shipping costs included |
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