Establishment Survey

Establishment survey is conducted to collect detailed information from the area being measured and it is an important part of any ratings service as it ensures the quality of the audience rating data.

CSM will carry out an establishment survey in the area being measured before setting up a new panel for TV audience measurement. CSM does a large sample survey in the area being measured to collect various demographic characteristics (e.g., gender ratios, age structure , occupation and income etc.) and factors that may affect viewing behavior (e.g., ownership of receiving equipments, cable ownership, TV channel coverage, language and life style of the people being interviewed etc.). The sample from the establishment survey is the sampling frame of the Panel. The result of the establishment survey—the establishment survey report is the base of turnover and control of the panel.

According to the actual situation of the area being measured, CSM will update establishment survey data periodically.