Data Processing

There are 3 steps to data processing:

First, inputting the original rating data into the computer (only for Diary panels, not for PeopleMeter panels), and then data cleaning is done to ensure the original data is whole and complete and reasonable;

Second, set up a more comprehensive "rating database" on the basis of the combination of the cleaned data for the sample database and the program database;

Third, based on the "rating database", conduct the weighting calculations by gender, age and other weighting variables to derive final rating data.