Sports Marketing Research

A - Who are we ? / what is TNS Sport ?
With its worldwide network,  TNSSPORT is currently the largest integrated sports research company providing the industry with a "complete" research solution on a global scale, and setting the industry standards.
In 2002, CSM Media Research - the leader in China and Hong-Kong in TV Audience Measurement (the world's largest television research network!) - , brought to China TNS Sport, the sports and sponsorship research expertise of its parent company TNS (the world's 2 nd largest market research and information group).
Since then, TNS Sport China has provided sports sponsorship research services for over 50 key popular sports events in China & Asia.

B - What is the scope of our business and our motto ?
TNS Sport's integrated research solutions cover insights from both the media research and consumer research sides with 3 core focuses:, Sports Event Measurement and Sports Sponsorship Valuation and Sports Insights and Intelligence via regular tracking surveys
•  Sports Events Measurement:  focus on event target audience in 4 key aspects: Scale, Profile specification, Loyalty and Perception.
•  Sports Sponsorship Valuation: research integrated with focuses on brand performance, target consumer impact and ROI of the sponsorship.
•  Besides customized research services, TNSSPORT also provides regular tracking reports to the industry providing with updated detailed insights and intelligence about the situation of sports in China and amongst Chinese.

Overall, we aimed at developing an actionable system to track, evaluate & report to the whole industry about the effectiveness of the sports marketing to ensure that sports sponsorship marketing continues to grow in a steady way for the benefits of all its actors..

C- Who can benefit from our service ?
Basically, all actors of the industry can be interested by all or part of our services, whether they are…
•  Governing bodies and sports officials
•  Promoters & organizers of events
•  Sponsorship marketing agencies
•  Sponsors
•  Sports teams/clubs
•  Media (broadcasters, newspapers…)
•  Higher learning institutions

D- How do we do it ? and to answer which of your questions ?
To meet the different needs of the sports and sponsorship industry, our integrated research solution is designed and focused on the relationships among the sport event, the consumers, sponsors and the media.

E- Some of our researches so far…
Continuous Research
Customized Research