we introduced in China our TNSSPORT branded solution M.E.D.S (Media Evaluation Data System); which is designed to measure, store, combine and process media data alongside branding exposure of sponsorship. M.E.D.S is operated in all TNS Sport offices by qualified staff. The collation and methodology therefore ensures consistency and continuity across all markets.
Types of Media Research analysis |
TV Audience |
• Are you reaching your target audience? What kind of people is exposed to your sponsorship ?
• How many people are watching your event?
• In which area of China have people watched ? |
TV Broadcast |
• How much TV coverage is your sponsorship receiving?
• More importantly, what is the quality of that coverage? |
Branding |
• How much exposure is your brand receiving?
• Where is your exposure coming from ?
• Which sources of brand exposure are most effective?
• Are your logos and designs the most effective at generating clear sponsorship exposure? |
Competition |
• How does your performance compare to your competitors?
• Are you receiving a level of the total sponsor exposure commensurate with your sponsorship status? |
Media Value (ROI) |
• What is the value of the media coverage your brand receives?
• Which sources generate more/less value ?
• How do you justify your sponsorship budget and spend? |
Press |
• What level of coverage is your sponsorship receiving?
• Which newspapers and/or journalists are (or are not) giving your sponsorship coverage? |
