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Media Customized Research

CSM incorporates advanced quantitative measurement and qualitative measurement research methods from TNS into our customized research, which includes desk top research, focus groups, in depth interviews, telephone interviews, street interviews and door to door interviews etc. Based on different needs of both domestic and international clients, their own characteristics and their media brand advantages, CSM endeavors to provide in-depth media analysis and other related consulting services for state administration institutions, TV stations, radio stations, advertisers and advertising agencies etc.



Case 1: 30 City Movie Research (Door to Door interviews) and Beijing, Shanghai, Guangzhou Movie Theater Study
Case 2: CCTV Science and Education Channel Research
Case 3: Chongqing TV Station Media Resource Planning Research
Case 4: Mobile TV Bus Research
Case 5: SMG Out of Home Radio Research

 
Related Links:
Research Team "China Media Industry Report Series"
Value-added Service "Rating China"
 
 
Contact: Wu Dong
T: 8610-85086666
F: 8610-85086888
wudong@csm.com.cn
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