Chongqing TV Station Media Resource Planning Research

Main Contents

1. Analysis of the Chongqing TV market
1) Overview of geographic, social and economic situation in Chongqing
2) Basic analysis of media market competition in Chongqing
3) Regional and national competition status and characteristics of Chongqing TV

2. Current situation analysis on media resource of Chongqing TV
1) Detailed analysis of the media value chain
2) Chongqing TV's Channel resource situation
3) Chongqing TV's Program resource situation
4) Chongqing TV's advertising resource situation
5) Analyzing Chongqing TV's media resource usage efficiency based on market feedback perspectives

3. Chongqing TV Media resource planning
1) Basic policy and guidelines
2) Targets
3) Channel resource planning
4) Program resource planning
5) Advertising resource planning
6) Strategic planning on audience market development

4. Media resource planning and execution evaluation
1) Media resource planning and corresponding structure design
2) Media resource planning and execution effect evaluation