Mobile TV Bus Research

Main Contents

1. Sample structure and population represented

2. Overview Air-conditioned bus situation
1) How many times people take air-conditioned buses per month
2) When people normally take air-conditioned buses
3) How many stops on average for each air-conditioned bus ride. How lion each bus ride is on average?
4) Explain what people do while riding air conditioned buses

3. Perception and evaluation of mobile TV
1) People's awareness of and attitude toward mobile TV while riding air-conditioned bus
2) Mobile TV viewing in the bus
3) Factors that influence peoples' mobile TV viewing behavior
4) Evaluation of video and audio quality on mobile TV
5) Applications of mobile TV on air-conditioned buses
6) Mobile TV changes

4. Evaluation of mobile TV programs
1) Programs viewed and favorable programs on mobile TV
2) Most favorable programs on mobile TV
3) Current program timing and viewing

5. Evaluation of mobile TV advertisements
1) Identify what types of media people often get their information from
2) Explain how this differs when people watch ads at home from they watch ads on the bus
3) Demonstrate how mobile TV ads are shown
4) Explain what type of products people look to get information for from mobile TV ads?
5) People's perception of mobile TV ads

6. Viewing behavior of mobile TV on buses and MHZ98.1
1) Discuss whow many people listen to mobile TV without watching it while taking a bus
2) Explains the listening behavior of those who listen to MHZ98.1

7. Perception of mobile TV on buses
1) Show how many people can recognize MMTV
2) Discuss how many people can understand the meaning of MMTV
3) Investigate if there are programs other than MMTV on buses