Film Audience Measurement Evaluation survey (FAME)

FAME Updates 2009

• Modern Media—Movies in Cinemas

FAME Updates 2008

• Cinemas－Not To Be Ignored In Advertising Plans
• Accurately Grasping Opportunities in China's Film Market, CSM's Helping Hand

FAME Updates 2007

• CSM's FAME Introduction
• CSM Launches China’s First International Standard Film Audience Research; Results indicate positive audience attitudes to the movie theater experience