Market Sector
As the leading media research provider in China , CSM is dedicating TV and Radio audience measurement ( TAM & RAM ) research and providing reliable and uninterrupted audience measurement information for the Media Industry. CSM also provides customized media research as well as CSM sport marketing research, which was first introduced and launched in China in 2002 under the brand of TNS Sport, the world's leader in sport marketing research specializing in sport sponsorship evaluation consultancy. In order to support the China media industry and market needs, CSM has published a series of reports called "China Media Industry Report Series" by leveraging on its local media experiences and in-depth understanding of the treads and insight of the Chinese media industry.
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