1

New diary panel set up :

Data range:
Data delivery:
Service :
Contact :
Contact :

Channels available in the market
Weekly
Analysis software, training and service
2 years and above
Please contact the CSM sales person according to thedesired region

2

New peoplemeter panel set up :

Data range :
Data delivery:
Service :
Contact :
Contact :

Channels available in the market
Weekly
Analysis software, training and service
3 years and above
Please contact the CSM sales person according to the desired region

3

TV rating data :

Data range :
Data period :
Service :
Contact :
Contact :

Channels available in the market
Daily or weekly depending on the market
Analysis software, training and service
1 year and above
Please contact the CSM sales person according to the desired region

4

TV rating report (printed) :

Data range :
Service :
Contact :
Price Variables :

Any among the CSM TV Audience Measurement network.
According to the Contact
One Contact with one report
1. Target audience
2. Data period
3. Timeslot
4. City and channel

5

TV drama weekly report

Data range :
Report :
Data period :
Contact :

40 cities covering 195 channels
Date, city, channel, rating and share data etc.
Weekly via e-mail
1 year and above

6

Report for provincial satellite channels

Data range :
Report :





Data period :
Contact :
Contact :

Report for provincial satellite channels in 35 capital cities.
1. Provincial satellite weekly ratings;
2.The ranking of provincial satellite programs;
3.The target audience ratings for provincial satellite channels (all day);
4.The target audience ratings for provincial satellite channels ( 19:30-22:30 );
Monthly via e-mail
1 year or above
Please contact the CSM sales person according to the desired region

7

Media research reports

Report :

8

National ratings report

Report :
Data period :
Contact :

12 CCTV channels in 53 cities
Weekly
1 year and above

1

Radio rating data :

Data range :


Data :
Data range :
Data providing :
Service :
Contact :

1) 3 sweeps / year, 4 weeks / sweep, 12 weeks/ year
2) 4 sweeps / year, 3 weeks / sweep, 12 weeks / year
3) 365 days
Diary
Channels available in the market
Provide data 3 weeks after the sweep's conclusion
Analysis software, training and service
2 years and above

2

New diary panel set up :

Data range :


Data :
Data range :
Data providing :
Service :
Contact :

1) 3 sweeps/ year, 4 weeks/ sweep, 12 weeks/ year
2) 4 sweeps/ year, 3 weeks/ sweep, 12 weeks/ year
3) 365 days
Diary
Channels available in the market
Provide data 3 weeks after the sweeps conclusion
Analysis software, training and service
2 years and above

3

Radio rating report :

Data range :
Service :
Contact :
Price variables :

Among CSM Radio Audience Measurement network
According to the Contact
One Contact with one report
1. Target audience
2. Data period
3. Timeslot
4. City and channel

1

Continuous Research : China Sports and Sponsorship Barometer Survey

The key findings of this survey provide insight into the emerging sports and sponsorship marketing field in China.

City:
Sample Size:
Date period:

Beijing, Shanghai, Guangzhou
N= 500 /city
Twice a year

2

Continuous Research : China TV Sport Track

It is a new form of sports TV intelligence analyzing sports programs TV offer VS TV consumption, audience profiles and advertising values.

City :
Date period :

Beijing, Shanghai, Guangzhou
once a month

3

Customized Research : Sponsorship media value research

Tailor made research to measure and analyze the sponsors' branding exposure and the media value of a sport event.

4

Customized Research : Sports marketing and sports sponsorship market evaluation