Products & Services

About TAM TV rating is the percentage of total audience (or households) with their TV sets tuned to a particular station/channel or program for a specified length of time over the total audience (or households) that have TV. As an important indicator of the attention economy, TV ratings are the currency of buying and selling of commercial airtime, provide an indication of TV program quality, and play a significant role in TV programs ‘revisions, improvements and scheduling decisions. TV rating is expressed as a simple percentage calculation, but it involves using comprehensive scientific methods in a series of processes that includes Establishment Survey, sampling, panel creation, data collection, data processing, etc.

Radio rating is the percentage of total audience (or households) with their radio tuned to a particular station/frequency or program for a specified length of time over the total audience (or households) that have radio. As an important indicator of the attention economy, radio ratings are the currency of buying and selling of commercial airtime, provide an indication of radio program quality, and play a significant role in radio programs’ revisions, improvements and scheduling decisions.

Sports & Media

Based on a global network, KANTAR SPORT (previously TNS Sport) is now one of the largest integrated sports research entity providing the industry with a "complete" research solution and setting industry standards.

In 2002, CSM Media Research - the leader in China and Hong-Kong TV Audience Measurement (the world's largest television research network) - brought to China TNS Sport, the sports and sponsorship research arm of its parent company TNS (one of the largest market research and information group).

In order to be geared to new demands for the integration of content market and TV media, CSM is constantly exploring the diversified integration and multi-scene application of data. We are focusing on the great potential of mobile internet content, to provide effective data support and research support for TV media to accomplish the layout of communication on mobile terminals, and to enhance its influence on the Internet.  
 

The monitoring and research of short video and live-stream on mobile devices, which aims to do some research on the characteristics of their contents, production agencies and important special subjects. In addition, by integrating data of TV view, online view, social media and apps, CCI research aims to support media convergence of TV
 

The monitoring and research of short-video on mobile devices

The monitoring and research of live-stream on mobile devices

TV content convergence communication research

With the constant popularity of smart TV, set-top box, OTT and mobile devices, the measurement of viewing behavior needed to be expanded from TV audience measurement to video user measurement covering different platforms of multiple terminals. Based on the extensive experience and professional knowledge about viewing research, CSM has innovated the method of ratings research. In 2018, CSM started to provid HongKong special administrative region with the TV rating research service for six consecutive years, monitoring all video content accessed through  TV transmission devices, tablet, smartphone, PC and other connected devices. This is a comprehensive video rating measurement solution reflecting the user's behavior, which realized the comprehensive measurement from TV to video and has become the preferred solution with innovation and demonstration significance in the industry.

Customized Research

CSM incorporates advanced quantitative measurement and qualitative measurement research methods from Kantar into our customized research, which includes desk top research, focus groups, in depth interviews, online survey, telephone interviews, street interviews and door to door interviews etc.. Based on different needs of both domestic and international clients, their own characteristics and their media brand advantages, CSM endeavors to provide in-depth media analysis and other related consulting services for state administration institutions, TV stations, radio stations, advertisers, advertising agencies and other media-related organizations. Two fields of research: audience and content. Four directions of research on: the channel coverage, the content competition, the brand influence and the media convergence.

Establishment Survey(ES) plays a fundamental and important role in CSM’s broadcast rating measurement. It gives a panorama of certain area’s population and media condition through various indexes research, which is based on one national network, 25 provincial networks, over 100 civic networks and about 100 thousand samples. In order to ensure the samples’ representativeness, ES provides rating measurement’s regular panel with sampling frame and basis for sample rotation and panel control.

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