Products & Services

About TAM TV rating is the percentage of total audience (or households) with their TV sets tuned to a particular station/channel or program for a specified length of time over the total audience (or households) that have TV. As an important indicator of the attention economy, TV ratings are the currency of buying and selling of commercial airtime, provide an indication of TV program quality, and play a significant role in TV programs ‘revisions, improvements and scheduling decisions. TV rating is expressed as a simple percentage calculation, but it involves using comprehensive scientific methods in a series of processes that includes Establishment Survey, sampling, panel creation, data collection, data processing, etc.

Radio rating is the percentage of total audience (or households) with their radio tuned to a particular station/frequency or program for a specified length of time over the total audience (or households) that have radio. As an important indicator of the attention economy, radio ratings are the currency of buying and selling of commercial airtime, provide an indication of radio program quality, and play a significant role in radio programs’ revisions, improvements and scheduling decisions.

Sports & Media

Based on a global network, KANTAR SPORT (previously TNS Sport) is now one of the largest integrated sports research entity providing the industry with a "complete" research solution and setting industry standards.

In 2002, CSM Media Research - the leader in China and Hong-Kong TV Audience Measurement (the world's largest television research network) - brought to China TNS Sport, the sports and sponsorship research arm of its parent company TNS (one of the largest market research and information group).

Cross-Media

Cross-Media Audience Measurement of TV Programs

With the help of Unified Cross-Media Audience Measurement technology developed by comScore, CSM and comScore aim to aggregate audience viewing data from PCs to traditional TV viewing. CSM has built comprehensive viewing analysis models for TV networks and their websites in order to analyze audiences’ viewing behaviors across traditional TV and other media platforms. Via studies of audiences’ demographics, and evaluations of program and ads plans, CSM helps TV broadcasters, media agencies and advertisers to study their target audiences under the new media environment.

Aggregations of tablets and mobile viewing data are in development and will be released later. These integrations will provide TV broadcasters, Internet-based media companies, ad agencies with a comprehensive understanding on evaluations of audience values, audience structures, audience behaviors as well as advertising effects of content across multiple platforms.  Based on return-path data generated by phones, tablets and other mobile devices, CSM additionally helps App designers, network operators, content providers, media agencies, and advertisers to better understand their audiences.  The measurement also provides data support for content purchase, as well as integrations and  optimizations of media plans on different platforms.
 

TV & Social Media

Cooperating with social media researchers allows CSM to monitor online social buzz about TV channels, programs, advertisements, and brands on multiple micro-blog platforms. The project is designed to offer agencies, advertisers and other media professionals to get insights into audiences’ opinions by providing comprehensive analysis of both TV rating and social media buzz data.

As the demand for integrated studies increase, in order to provide the most personalized and comprehensive product, CSM is constantly trying new methods to make better use of the two data sets.

Customized Research

CSM incorporates advanced quantitative measurement and qualitative measurement research methods from Kantar into our customized research, which includes desk top research, focus groups, in depth interviews, online survey, telephone interviews, street interviews and door to door interviews etc.. Based on different needs of both domestic and international clients, their own characteristics and their media brand advantages, CSM endeavors to provide in-depth media analysis and other related consulting services for state administration institutions, TV stations, radio stations, advertisers, advertising agencies and other media-related organizations. Two fields of research: audience and content. Four directions of research on: the channel coverage, the content competition, the brand influence and the media convergence.

Establishment Survey(ES) plays a fundamental and important role in CSM’s broadcast rating measurement. It gives a panorama of certain area’s population and media condition through various indexes research, which is based on one national network, 25 provincial networks, over 100 civic networks and about 100 thousand samples. In order to ensure the samples’ representativeness, ES provides rating measurement’s regular panel with sampling frame and basis for sample rotation and panel control.

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