Cross-Media Audience Measurement of TV Programs
With the help of Unified Cross-Media Audience Measurement technology developed by comScore, CSM and comScore aim to aggregate audience viewing data from PCs to traditional TV viewing. CSM has built comprehensive viewing analysis models for TV networks and their websites in order to analyze audiences’ viewing behaviors across traditional TV and other media platforms. Via studies of audiences’ demographics, and evaluations of program and ads plans, CSM helps TV broadcasters, media agencies and advertisers to study their target audiences under the new media environment.
Aggregations of tablets and mobile viewing data are in development and will be released later. These integrations will provide TV broadcasters, Internet-based media companies, ad agencies with a comprehensive understanding on evaluations of audience values, audience structures, audience behaviors as well as advertising effects of content across multiple platforms. Based on return-path data generated by phones, tablets and other mobile devices, CSM additionally helps App designers, network operators, content providers, media agencies, and advertisers to better understand their audiences. The measurement also provides data support for content purchase, as well as integrations and optimizations of media plans on different platforms.