Products & Services

About TAM TV rating is the percentage of total audience (or households) with their TV sets tuned to a particular station/channel or program for a specified length of time over the total audience (or households) that have TV. As an important indicator of the attention economy, TV ratings are the currency of buying and selling of commercial airtime, provide an indication of TV program quality, and play a significant role in TV programs ‘revisions, improvements and scheduling decisions. TV rating is expressed as a simple percentage calculation, but it involves using comprehensive scientific methods in a series of processes that includes Establishment Survey, sampling, panel creation, data collection, data processing, etc.

About TAM
  • Establishment Survey Establishment Survey, aimed at understanding TV viewership universe and other detailed information of TV markets, is an essential part of the measurement service.
  • Sampling and Panel Creation To give a reliable measurement service, a Panel must be representative of the population from which it is selected, apart from any deliberate disproportionate sampling. The achievement of a representative Panel is a two - stage process.
  • Data Collection Diary Method | People Meter Method
  • Data Processing Data processing is an important part of the TAM service, and includes the following three major procedures
Professional Service
  • Software Installation and Maintenance All clients who subscribe CSM data generated from a minimum of one market for more than one year will be entitled to one set of media research software named InfosysPlus developed by Kantar.  InfosysPlus is capable of running measurement data of TV and radio and is widely used among hundreds of clients including broadcasters and advertising agencies in China and from around the world.  Client Executives from CSM Media Research can respond promp...
  • Delivery of Rating Data Clients can easily access and download the latest audience data they subscribe from CSM server via internet by using the pre-installed software called Ftpload in a scheduled manner where the weekly diary data becomes available on Thursday and the daily people meter data every day. The program data to be matched with the weekly dairy audience data can be downloaded on Friday.
  • Regular Training and Technical Support In addition to the routine service of receiving the measurement data, all clients will have access to the services ranging from software training, surveying methodology to statistical glossaries in a manner of one-to-one explanation or lecture, for a better understanding of radio audience measurement.
  • Media Market Analysis As the leader of media research, in addition to supplying "Equitable, Transparent, Timely & Accurate" rating data, CSM combs through its data to generate an in-depth understanding of China's media market.  CSM also provides all clients with various media market analysis based on the ratings data, including value-added services such as TV station competitive analysis, channel/programme analysis, and audience characteristics analysis.
  • Sharing research findings In order to better service the industry and also help media professionals keep pace with the swift changes of China's media market, CSM started to publish the China TV Rating Yearbook annually since 1997, which was known as Television in China before 2003.  This book summarizes the media market through rating analysis of the previous year from many different angles, including TV market environments, audience characteristics, audience viewing be...
  • Media Information Express The swift development of China's media market has made it necessary for every media practitioner to keep up with the latest information regarding changes in the media market.  Since 2002, CSM has been providing the media information express to its clients.  CSM collects weekly information relevant to the media industry and sends it to its clients on a regular basis to help the industry keep pace with these rapid changes.
TAM Products
  • New diary panel set up
  • New peoplemeter panel set up
  • TV rating data
  • TV rating report
  • TVPRIS
  • TVPRISRS
  • Media research reports
  • New peoplemeter panel set up
  • TV rating report
  • TVPRISRS
  • New diary panel set up
  • TV rating data
  • TVPRIS
  • Media research reports
Network Coverage
  • TVPris

    TV Program Rating & Information System(TVPRIS), developed and distributed CSM Media Research, is a comprehensive system that combines the background information, broadcasting information and ratings information of a TV drama into one-stop enquiry.

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  • TVPrisrs

    TV Program Rating & Information System-Reality Shows(TVPRISRS), developed and distributed by CSM Media Research, is a comprehensive system that combines the research of  background information, broadcasting information and ratings information of reality shows into a one-stop enquiry.

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