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Radio rating is the percentage of total audience (or households) with their radio tuned to a particular station/frequency or program for a specified length of time over the total audience (or households) that have radio. As an important indicator of the attention economy, radio ratings are the currency of buying and selling of commercial airtime, provide an indication of radio program quality, and play a significant role in radio programs’ revisions, improvements and scheduling decisions. Radio rating is expressed as a simple percentage calculation, but it involves using comprehensive scientific methods in a series of processes that includes Establishment Survey, sampling, panel creation, data collection, data processing, etc.

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