About CSM

China's media market's distinguishing characteristics, incredible size,fantastic growth, hyper-competition, astounding diversity and incredible evolutionary pace create an insatiable demand for media related information.This demand for TV media information that addresses all of the above difficulties spawned the creation of CSM, the leader of Television Audience Measurement in China. Over the past 10 years, CSM has essentially taken the best of both East and West and melded them together to create and sustain exactly the flow of information that China's TV media market requires. To date,CSM has set up a professional and innovative research team, adopted advanced TV-rating techniques, and developed a nation-wide (world largest) TV audience measurement network so that CSM can continuously provide uninterrupted audience information for the China TV and Radio media market.

  • Feb2018 CSM united iQIYI, Tencent video to start the TV screen TV + OTT homologous audience measurement
  • Apr2018 CSM held the 2018 Annual Radio Client Summit: Creating Data Energy, Telling Good Radio Story
  • Apr2018 CSM won two awards at the 2018 China academy of media awards
  • May2018 CSM appeared at China International Film and TV Program Exhibition in 2018, published 2017-2018 Television Transmission Trend Insight
  • July2017 the total video audience measurement solution based on homologous data, was successfully won the Hong Kong TV rating survey service
  • Jan2017 CSM Media Research started new chapter: Establishment of Convergence Communication Research Department.
  • Jan2017 CSM-huan real-time rating system won 2016 Jinping Award—Best Real-time Rating Product.
  • Jan2017 CSM Media Research won SMG contract of RAM based on a newly launched tec-CSM Mobile VirtueMeter.
  • Apr2017 CSM Media Research won 2017 China Media Academy Award.
  • May2017 launched the smart TV big data league
  • Dec2017 upgraded CSM-huan real-time data platform
  • July2016 “CSM-huan real-time TV rating system”—52-city platform was officially launched.
  • Feb2016 CSM promoted Real-time rating big data platform for 2016 Spring festival gala.
  • May2016 CSM promoted the service of standardized measurement of time-shifted TV rating.
  • May2016 Relying on multiple-terminal radio rating system of virtual meter, CSM won 2016-2018 Radio rating procurement project of BPBC.
  • June2016 CSM promoted real-time TV rating system and “CSM-huan real-time TV rating system” was officially launched.
  • June2016 CSM promoted “Cross-screen TV rating report for hot programmes (TV series & Variety shows)”
  • June2016 CSM promoted Asian sports market research report “Asian Sports Market Barometer”
  • Nov2016 CSM won the tender of Jiangsu Broadcasting for meter radio rating
  • Nov2016 “CSM-huan real-time TV rating system”—35-city platform was officially launched.
  • June2015 Relying on multiple-terminal radio rating system of virtual meter, CSM won the first open tender of CNR.
  • June2015 Relying on multiple-terminal radio rating system of virtual meter, CSM won the first open tender of CNR.
  • Nov2015 Taking radio virtual meter, CSM promoted multiple-terminal rating system, upgrading standard of radio rating industry
  • Nov2015 Taking radio virtual meter, CSM promoted multiple-terminal rating system, upgrading standard of radio rating industry.
  • Apr2015 CSM published Focusing on Rating, which collected key points of radio market observation.
  • July2015 CSM Seminar and market analysis of clients in Jiangsu, Zhejiang, and Shanghai“The Value of Voice in Innovation: Market, Technology, and Breakthrough” were held in Ningbo.
  • July2015 CSM top officer changed. Xu Lijun took over general manager
  • Aug2015 “Content is the King, Upgrade Again” and CSM 2015 Satellite Channel Clients Conference were successfully held.
  • Aug2015 CSM “Build Broadcasting Rating+” and 2015 Radio Clients Annual Conference were successfullyheld.
  • Aug2015 CSM&CTR jointly founded the first syncretic media institute in China.
  • Oct2015 CSM “Merge the TV Efforts in Communication” and 2015 TV Clients Annual Conference were successfullyheld.
  • Oct2015 CSM The training seminar of clients in Guangdong – Regional TV’s Value Remodeling under “TV+” new formats was held in Foshan.
  • Dec2015 CSM published 2015 China Radio & TV Yearbook – Transposition of Radio Media Rating Market. Private-car ratingexceeded indoor rating for the first time.
  • Dec2015 CSM Media Research and Huan.tv built a strategic partnership, and promoted the establishment of standard application of the big data of smart TV rating.
  • Dec2015 CSM released the first rating report of time-shift TV.
  • Jan2014 CSM and Sina Weibo declared a win-win co-operation to build the first Weibo TV index in China.
  • Mar2014 The first National Standard of TAM actively promoted and participated by CSM was approved and issued.
  • May2014 The trial operation of Weibo Television Index was initiated by CSM and various television stations.
  • June2014 The multi-screen ratings of the World Cup first match were released.
  • July2014 Weibo Television Index Beta Version, the first domestic Big Data analytic system using social media data to assess influences of TV programs, was jointly issued by CSM and Weibo.
  • July2014 The New Business Summit was held by CSM aiming to expand the business of TV audience measurement and accelerate building the system of Multi-screen Rating Measurement.
  • Nov2014 CSM published The China 10 Year Sports Media Consumption report.
  • Dec2014 now TV, CSM and Kantar Media introduced Hong Kong’s first integrated cross-platform audience measurement using Return-Path Rating.
  • Jan2013 CSM Media Research was awarded the prize of China Media Academy Prize for Media Institution in 2012.
  • Jan2013 published CSM New Program Observation, summarized and forecasted the overall characteristics and future development trend of TV new program
  • Apr2013 CSM Media Research won the title of The Data Company with the Best Industry Contributions.
  • May2013 CSM Media Research implemented SDN solution and upgraded the network architecture of Data Centre in all aspects.
  • June2013 CSM Media Research was awarded The Prize for the Best Third Party Monitor institution.
  • July2013 A Casual Talk about Ratings, the series of animations which interpreted TV ratings in a popular way, was produced and released by CSM.
  • Dec2013 Television Audience Measurement Guidelines, the first National Standard of TAM actively promoted and participated by CSM, was approved and issued by SAC.
  • Dec2013 100 Q&A about TV Ratings, interpreted 100 questions about TV ratings in a popular and easy-to-understand way, compiled and published by CSM Media Research.
  • Jan2012 In 2012, the official publication of CHINA Media Consumption Atlas of 100 cities
  • Mar2012 CSM won the second prize of the National Information Security Standard Excellent Cases
  • Apr2012 CSM was honored as "China's most influential media research institute”
  • May2012 Madam Chen Ruoyu assumed the office of the Managing Director of CSM Media Research
  • Nov2012 CSM held the first ever Media Open Day
  • June2011 CSM was awarded the Best Marketing Research Institution by Marketing, a leading industry magazine in Hong Kong.
  • Oct2011 CSM released Audience Measurement and Ratings Application Manual, outlining TAM related theories and methods.
  • Jan2010 published China TV Program Innovation and Ratings ——CSM TV Rating Research Papers (episode 1)
  • Jan2010 released the Radio rating data of provincial network
  • Aug2010 Cooperating with GroupM, CSM launched a TV and Internet two screen single source measurement program.
  • Sept2010 CSM received ISO 27001:2005 Information Security Management certification from DNV, and became the first market research company in China to be awarded this certification.
  • Nov2010 started the data application of TV set-top box loop
  • Jan2009 After years of hard work, CSM finished sample expanding and formally published 5000 households national panel data.
  • Jan2009 In 2009, published Sustainable Development Path of Chinese City TV Station
  • Mar2009 CSM started to provide Program Data to most radio clients.
  • Mar2009 CSM created China marketing En-Spire Spectrum, to cooperate audience research with marketing behavior of enterprises.
  • June2009 CSM was awarded “2009 top twenty management consultancy institution in China”
  • June2009 In 2009, published the first domestic of Radio Audience Measurement (RAM) and Ratings Application Manual
  • Jan2008 CSM launched China’s first enhanced TV drama interrogation and rating analysis system – TVPRIS.
  • Apr2008 CSM launched “Lifestyle Insight” panelized lifestyle research program, and integrated TAM with lifestyle and consumption habits research for the first time.
  • June2008 CSM took the lead in PPM (Portable People Meter) test in China and try to expand its business to mobile media measurement.
  • Dec2008 CSM finished the construction of remote monitor and control system over most People Meter Panels, and achieved leading position in panel management in the industry.
  • Jan2007 In 2007, published China TV Program Evaluation: Theory and Practice
  • Feb2007 CSM formally released its bimonthly internal magazine – Radio Ratings Research.
  • Apr2007 CSM formally launched TV program broadcasting monitor service.
  • May2007 CSM launched “FAME Film Audience Measurement and Evaluation”, the first industrial investigation on film audiences in China.
  • June2007 CSM adopted Audio Match technology in some PM cities to perfect rating monitor of digital TV.
  • Sept2007 CSM launched InfoSysEXEC, an online services on mobile phone.
  • Jan2006 CSM published the first “Television Audience measurement (TAM) and Rating Application Manual” in China.
  • Jan2006 CSM released PeopleMeter rating report for Hong Kong market.
  • Mar2006 CSM started to use GPRS technology in national PM panel data collecting.
  • Jan2005 CSM opened Media Class training service in cooperation with CTR.
  • July2005 Entrusted by the Founding Subscriber Committee of Hong Kong, CSM became the exclusive TAM data provider in Hong Kong.
  • Aug2005 Using SI code technology, CSM initiates cutting measurement technology used for digital TV audience measurement in China.
  • Mar2004 In 2004, the official publication of CHINA RADIO RATING YEARBOOK
  • Oct2004 CSM became the first company in the industry to promote single source research.
  • Jan2003 In 2003, the official publication of CHINA TV RATING YEARBOOK
  • May2003 CSM launches its first sweep Radio Audience Measurement panel in Nanjing.
  • Apr2002 CSM launched its first provincial PeopleMeter Panel in Hunan Province.
  • Jan2000 CSM formally released its internal monthly magazine – Rating China- and provide an information exchange platform for clients and professionals.
  • Mar2000 CSM receives ISO 9002-1994 Quality Management certification granted by SGS ( Societe Generale de Surveillance S.A.).
  • Aug2000 CSM launched its national PeopleMeter panel.
  • Jan1999 CSM officially launched 1st provincial dairy TAM panel: Jiangxi.
  • Jan1999 CSM launches its first PeopleMeter (PM) Panel - Beijing Panel.
  • Apr1998 CSM introduced international-advanced technology-People Meter-and formally launched PM city panel program.
  • Dec1997 CSM officially registered at Beijing.
  • Aug1996 CSM entered its preparatory period.

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