About CSM

Media audience measurement and research is a multi-subject market sector which involves various techniques. It does not only require researchers to grasp related media market theory and have thorough understanding and insight into market movements, but also requires scientific sampling and statistics methods, software and hardware support and quality control systems throughout the research process. CSM has an outstanding research team, consisting of professionals and experts from different business and research sectors; the teamwork between each member of the CSM research team is a guarantee of high quality for all our research programs.

    • More than 20 years’experience in market research industry, social research and client service in multi-industry, with many papers and works winning provincial, ministerial and industry prize
    • Specialized knowledge in applied statistics, qualitative and quantitative methods, data processing and analysis technology, measurement system and media market research etc.
    • Doctor degree in Communication science, Communication University of China
    • Professor and doctoral supervisor of Communication University of China before joining CSM
    Director & Managing Director
    Ding Mai Director & Managing Director
    • More than 20 years’experience in market research industry, social research and client service in multi-industry, with many papers and works winning provincial, ministerial and industry prize
    • Specialized knowledge in applied statistics, qualitative and quantitative methods, data processing and analysis technology, measurement system and media market research etc.
    • Doctor degree in Communication science, Communication University of China
    • Professor and doctoral supervisor of Communication University of China before joining CSM
    • Experience in media research and marketing fields
    • Joined CVSC (CTR after 2000) in 1995
      focused on media research and analysis
    • Founder of China National Readership Survey (CNRS)
      and China National TV Audience Satisfaction Survey
    Deputy Managing Director
    Benjamin Xiao Deputy Managing Director
    • Experience in media research and marketing fields
    • Joined CVSC (CTR after 2000) in 1995
      focused on media research and analysis
    • Founder of China National Readership Survey (CNRS)
      and China National TV Audience Satisfaction Survey
    • Experience in market research and consulting
    • Expertise in fields, such as sampling methodology
      TAM and RAM processing management, audience research
    • Leading industry expert in media market research
    • Doctor degree, Peking University
    • China MBA, Tsinghua University
    • Population economics master, Peking University, China
    Kantar Media Audience China Senior Data Scientist
    Zheng Weidong Kantar Media Audience China Senior Data Scientist
    • Experience in market research and consulting
    • Expertise in fields, such as sampling methodology
      TAM and RAM processing management, audience research
    • Leading industry expert in media market research
    • Doctor degree, Peking University
    • China MBA, Tsinghua University
    • Population economics master, Peking University, China
    • In 1996 joined CSM’s TAM operation
      and continuously strengthened CSM’s data systems
    • Core member TAM software, such as SMP TV and InfoTV
      development team
    • Helped CSM convert to use of GPRS technology
      to transmit dataA crucial leader in pushing forward CSM technology updates in data collection
      data transmission and data analysis
    Data processing, transmission, TAM quality control and data analysis software expert
    Moshe Matityahou Data processing, transmission, TAM quality control and data analysis software expert
    • In 1996 joined CSM’s TAM operation
      and continuously strengthened CSM’s data systems
    • Core member TAM software, such as SMP TV and InfoTV
      development team
    • Helped CSM convert to use of GPRS technology
      to transmit dataA crucial leader in pushing forward CSM technology updates in data collection
      data transmission and data analysis
    • A Pioneer in China’s TAM industry
    • 20+ years’ working experience in TAM field
    Assistant to MD, Sales Managing Director
    An Pingxin Assistant to MD, Sales Managing Director
    • A Pioneer in China’s TAM industry
    • 20+ years’ working experience in TAM field
    • Doctor of demographic statistics, Hong Kong university of Science and Technology (HKUST) .Master of economics, Peking University.
    • Studied and worked in Demographic Research Center,Max-Planck-Institute,Germany National Opinion Research Center, University of Chicago, USA.
    • Survey and Research Center, HKUST, HK.Demographic and Sustainable Development Center, Fok Ying Tung Research Institute, HKSUT,HK.Has abundant and in depth experience in TAM methodology design, process control and data analysis.
    Chief Statistician
    Wang Jianping Chief Statistician
    • Doctor of demographic statistics, Hong Kong university of Science and Technology (HKUST) .Master of economics, Peking University.
    • Studied and worked in Demographic Research Center,Max-Planck-Institute,Germany National Opinion Research Center, University of Chicago, USA.
    • Survey and Research Center, HKUST, HK.Demographic and Sustainable Development Center, Fok Ying Tung Research Institute, HKSUT,HK.Has abundant and in depth experience in TAM methodology design, process control and data analysis.
    • In 1999 joined CSM
    • 10+ years’ experience in sports and sponsorship research
    • Post Master’s Degree in Economy, Rikkyo University, Japan
    Sports and Media Research Managing Director & International Business Senior Director
    Pierre Justo Sports and Media Research Managing Director & International Business Senior Director
    • In 1999 joined CSM
    • 10+ years’ experience in sports and sponsorship research
    • Post Master’s Degree in Economy, Rikkyo University, Japan

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