About CSM

About CSM Media Research (CSM)

CSM Media Research is a joint venture mainly co-funded by CTR Market Research and Kantar Media Dedicated to TV & radio audience measurement research, CSM Media Research offers reliable and uninterrupted rating information for Hong Kong SAR and China. CSM Media Research operates the world’s largest TV & radio audience measurement panel network provides data more than 57.6 thousands households.

CSM’S TV audience measurement network provides data that represents the viewing of 1.28 billion people in China mainland and 6.55 million people in Hong Kong SAR. The radio network represents the listening of 0.12 billion people in China. Up to May, 2018, CSM has delivered data from 1 national panel, 29 provincial panels (including 4 municipalities directly under the central government), and 114 city panels in China mainland. Meanwhile, established the Hong Kong SAR panel. CSM has measured the viewing of 1600 unique TV channels in China mainland and Hong Kong, in order to meet demand of different areas and different levels of customers for TAM data. At the same time, CSM has built radio audience measurement panels in 28 cities and 2 provinces, measures the listening of 391 radio frequencies.                 

As the leader of China’s radio and television audience ratings survey agency. CSM continuously started and provided innovated new media research. Created the first TV & Social Media Index in China; Introduced Time-shift viewing standardized measurement service; launched CSM-huan Real-time Ratings System by innovative methods to combine census data with sample data; marched towards OTT measurement by starting TV+OTT single-source ratings measurement; started total cross-screen audience measurement. At the same time, through new technology applications, CSM conducted sports and media research, big data application research, consumption data fusion research to form unique insights and strategic guidances. Adhering to the culture of "integrity and honesty", CSM will continuously its new business explorations and developments.

  • 1.28Represents 1.28 billion TV population in China mainland
  • 57.6More than 57.6 thousands households
  • 145145 TAM panels
  • 0.12Represents 0.12 billion Radio population in China mainland
  • 6.55Represents 6.55 million TV population in Hong Kong
CSM Culture

Insisting on quality and integrity, CSM is a market leader staffed by market leading professional teams,utilizing advanced technology and innovative methodologies to support China’s media industry development by demonstrating media value.

International Standards

International Standards Since its foundation, CSM has abided by the GGTAM (Global Guidelines for TV Audience Measurement) in conducting TV rating research activities, and also has taken into account some special characteristics of the China market. At the same time, CSM has translated GGTAM into Chinese, distributed it throughout the industry and put the guidelines into practice. Therefore, CSM's data is widely recognized by the market and has become the "THE currency" for the industry.

While already widely welcomed by clients, CSM has implemented the quality control concept of being "centered on our clients" and the quality control principle of "Equitable, transparent, timely and accurate service." To achieve this, CSM set up a quality management system to monitor the whole procedure of our data production and service. . Based on these quality management guidelines, CSM was awarded the internationally renowned ISO9000 accreditation by SGS in 2000. This accreditation indicates that both the company's TV rating measurement and Radio rating measurement are adhere to the ISO9001 standards.

Based on its strict internal quality control, CSM started to enhance information security management regarding to TAM and RAM data as well as sampling information. With the help of a professional consultancy, CSM classified and ranked its information assets based on risk analysis, and established a hierarchical management system considering confidentiality, integrity and availability of information assets. Following the information security management principle - “to continuously improve information security systems, to ensure the credit of TAM and RAM data ”- CSM set up and amplified its documented information security management system, carried out employee training on information security institutions and regulations, enhanced employee’s consciousness and techniques on information protection and reduced the risk of information disclosure with the support of international-advanced information protection technologies. On September 14th, 2010, DNV, a leading international certification institution based in Norway formally issued the "ISO/IEC 27001 information security management system” certification to CSM. CSM passed the strict information security management system audit process based on the internationally recognized information security management standard “ISO/IEC 27001 information security management system”, and became first market research company in China to adopt the “ISO/IEC 27001 information security management system.

ISO/IEC 27001:2013 Certification ISO9001 (2008) Certification
Research Team

Media audience measurement and research is a multi-subject market sector which involves various techniques. It does not only require researchers to grasp related media market theory and have thorough understanding and insight into market movements, but also requires scientific sampling and statistics methods, software and hardware support and quality control systems throughout the research process. CSM has an outstanding research team, consisting of professionals and experts from different business and research sectors; the teamwork between each member of the CSM research team is a guarantee of high quality for all our research programs.

Our Clients
  • 130+More than 130 TV Station clients
  • 30+More than 30 Radio Station clients
  • 10+More than 10 international media agency clients
  • 5050 advertising agency clients
  • 3Hong Kong TV Ratings Report 2011-2012 Client List
Milestones

China's media market's distinguishing characteristics, incredible size,fantastic growth, hyper-competition, astounding diversity and incredible evolutionary pace create an insatiable demand for media related information.This demand for TV media information that addresses all of the above difficulties spawned the creation of CSM, the leader of Television Audience Measurement in China. Over the past 10 years, CSM has essentially taken the best of both East and West and melded them together to create and sustain exactly the flow of information that China's TV media market requires. To date,CSM has set up a professional and innovative research team, adopted advanced TV-rating techniques, and developed a nation-wide (world largest) TV audience measurement network so that CSM can continuously provide uninterrupted audience information for the China TV and Radio media market.

  • Dec2017 upgraded CSM-huan real-time data platform
  • May2017 launched the smart TV big data league
  • Apr2017 CSM Media Research won 2017 China Media Academy Award.
  • Jan2017 CSM Media Research won SMG contract of RAM based on a newly launched tec-CSM Mo...
  • Nov2016 CSM won the tender of Jiangsu Broadcasting for meter radio rating
  • Nov2016 “CSM-huan real-time TV rating system”—35-city platform was officially launche...
  • June2016 CSM promoted real-time TV rating system and “CSM-huan real-time TV rating syste...
  • June2016 CSM promoted “Cross-screen TV rating report for hot programmes (TV series & Var...
  • Dec2015 CSM published 2015 China Radio & TV Yearbook – Transposition of Radio Media Rat...
  • Dec2015 CSM Media Research and Huan.tv built a strategic partnership, and promoted the e...
  • Dec2015 CSM released the first rating report of time-shift TV.
  • Oct2015 CSM “Merge the TV Efforts in Communication” and 2015 TV Clients Annual Confere...
  • Dec2014 now TV, CSM and Kantar Media introduced Hong Kong’s first integrated cross-plat...
  • Nov2014 CSM published The China 10 Year Sports Media Consumption report.
  • July2014 The New Business Summit was held by CSM aiming to expand the business of TV audi...
  • July2014 Weibo Television Index Beta Version, the first domestic Big Data analytic system...
  • Dec2013 Television Audience Measurement Guidelines, the first National Standard of TAM a...
  • Dec2013 100 Q&A about TV Ratings, interpreted 100 questions about TV ratings in a popula...
  • July2013 A Casual Talk about Ratings, the series of animations which interpreted TV ratin...
  • June2013 CSM Media Research was awarded The Prize for the Best Third Party Monitor insti...
  • Nov2012 CSM held the first ever Media Open Day
  • May2012 Madam Chen Ruoyu assumed the office of the Managing Director of CSM Media Resear...
  • Apr2012 CSM was honored as "China's most influential media research institute”
  • Mar2012 CSM won the second prize of the National Information Security Standard Excellen...
  • Oct2011 CSM released Audience Measurement and Ratings Application Manual, outlining TAM ...
  • June2011 CSM was awarded the Best Marketing Research Institution by Marketing, a leading ...
  • Nov2010 started the data application of TV set-top box loop
  • Sept2010 CSM received ISO 27001:2005 Information Security Management certification from D...
  • Aug2010 Cooperating with GroupM, CSM launched a TV and Internet two screen single source...
  • Jan2010 published China TV Program Innovation and Ratings ——CSM TV Rating Research Pap...
  • June2009 CSM was awarded “2009 top twenty management consultancy institution in China” ...
  • June2009 In 2009, published the first domestic of Radio Audience Measurement (RAM) and Ra...
  • Mar2009 CSM started to provide Program Data to most radio clients.
  • Mar2009 CSM created China marketing En-Spire Spectrum, to cooperate audience research wi...
  • Dec2008 CSM finished the construction of remote monitor and control system over most Peo...
  • June2008 CSM took the lead in PPM (Portable People Meter) test in China and try to expand...
  • Apr2008 CSM launched “Lifestyle Insight” panelized lifestyle research program, and int...
  • Jan2008 CSM launched China’s first enhanced TV drama interrogation and rating analysis ...
  • Sept2007 CSM launched InfoSysEXEC, an online services on mobile phone.
  • June2007 CSM adopted Audio Match technology in some PM cities to perfect rating monitor o...
  • May2007 CSM launched “FAME Film Audience Measurement and Evaluation”, the first indust...
  • Apr2007 CSM formally launched TV program broadcasting monitor service.
  • Mar2006 CSM started to use GPRS technology in national PM panel data collecting.
  • Jan2006 CSM published the first “Television Audience measurement (TAM) and Rating Appli...
  • Jan2006 CSM released PeopleMeter rating report for Hong Kong market.
  • Aug2005 Using SI code technology, CSM initiates cutting measurement technology used for ...
  • July2005 Entrusted by the Founding Subscriber Committee of Hong Kong, CSM became the excl...
  • Jan2005 CSM opened Media Class training service in cooperation with CTR.
  • Oct2004 CSM became the first company in the industry to promote single source research. ...
  • Mar2004 In 2004, the official publication of CHINA RADIO RATING YEARBOOK
  • May2003 CSM launches its first sweep Radio Audience Measurement panel in Nanjing.
  • Jan2003 In 2003, the official publication of CHINA TV RATING YEARBOOK
  • Apr2002 CSM launched its first provincial PeopleMeter Panel in Hunan Province.
  • Aug2000 CSM launched its national PeopleMeter panel.
  • Mar2000 CSM receives ISO 9002-1994 Quality Management certification granted by SGS ( So...
  • Jan2000 CSM formally released its internal monthly magazine – Rating China- and provide...
  • Jan1999 CSM officially launched 1st provincial dairy TAM panel: Jiangxi.
  • Jan1999 CSM launches its first PeopleMeter (PM) Panel - Beijing Panel.
  • Apr1998 CSM introduced international-advanced technology-People Meter-and formally launc...
  • Dec1997 CSM officially registered at Beijing.
  • Aug1996 CSM entered its preparatory period.
Network Coverage

CSM Media Research is a joint venture mainly co-funded by CTR Market Research and Kantar Media Dedicated to TV & radio audience measurement research, CSM Media Research offers reliable and uninterrupted rating information for Hong Kong SAR and China. CSM Media Research operates the world’s largest TV & radio audience measurement panel network provides data more than 57.6 thousands households.

CSM’S TV audience measurement network provides data that represents the viewing of 1.28 billion people in China mainland and 6.55 million people in Hong Kong SAR. The radio network represents the listening of 0.12 billion people in China. Up to May, 2018, CSM has delivered data from 1 national panel, 29 provincial panels (including 4 municipalities directly under the central government), and 114 city panels in China mainland. Meanwhile, established the Hong Kong SAR panel. CSM has measured the viewing of 1600 unique TV channels in China mainland and Hong Kong, in order to meet demand of different areas and different levels of customers for TAM data. At the same time, CSM has built radio audience measurement panels in 28 cities and 2 provinces, measures the listening of 391 radio frequencies.                 

As the leader of China’s radio and television audience ratings survey agency. CSM continuously started and provided innovated new media research. Created the first TV & Social Media Index in China; Introduced Time-shift viewing standardized measurement service; launched CSM-huan Real-time Ratings System by innovative methods to combine census data with sample data; marched towards OTT measurement by starting TV+OTT single-source ratings measurement; started total cross-screen audience measurement. At the same time, through new technology applications, CSM conducted sports and media research, big data application research, consumption data fusion research to form unique insights and strategic guidances. Adhering to the culture of "integrity and honesty", CSM will continuously its new business explorations and developments.

Contact Us
  • CSM Headquarters Tel:8610- 8508 6666 Fax:8610- 8508 6888 E-mail:csminfo@csm.com.cn Addres:24th Floor, Shimao Tower, No.92A Jianguo Road Chaoyang District, Beijing, China ZipCode:100022
  • CSM Cheng du Tel:8628- 8557 6271/85 Fax:8628- 8511 4756 E-mail:csminfo@csm.com.cn Addres:1480 North Tianfu Avenue, Chengdu, Sichuan Province Room 101, Building No.7,Incubation Park ZipCode:610042
  • CSM Guang zhou Tel:8620- 81307987 Fax:8620 - 81078448 E-mail:csminfo@csm.com.cn Addres:No.232-258,6th zhongshan Road. Guangzhou PR ZipCode:510180
  • CSM Shang hai Tel:8621- 6217 5511 Fax:8621- 6218 9836 E-mail:csminfo@csm.com.cn Addres:No. 118 Qinghai Road, Shanghai 4th floor, YunHaiYuan ZipCode:200003
  • CSM Hong Kong Tel:00852- 2111 8808 Fax:00852 - 2111 8800 E-mail:csmhk@csmhk.com.hk Addres:Suite 2603, 26/F, AIA Kowloon Tower, Landmark East, 100 How Ming Street, Kwun Tong, Kowloon, Hong Kong

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