About CSM Media Research (CSM)
CSM Media Research is a joint venture mainly co-funded by CTR Market Research and Kantar Media Dedicated to TV & radio audience measurement research, CSM Media Research offers reliable and uninterrupted rating information for Hong Kong SAR and China. CSM Media Research operates large TV & radio audience measurement panel network provides data more than 57.3 thousands households.
CSM’S TV audience measurement network provides data that represents the viewing of 1.28 billion people in China mainland and 6.55 million people in Hong Kong SAR. The radio network represents the listening of nearly 0.12 billion people in China. Up to Mar, 2019, CSM has delivered data from 1 national panel, 29 provincial panels (including 4 municipalities directly under the central government), and 118 city panels in China mainland. Meanwhile, established the Hong Kong SAR panel. CSM has measured the viewing of 1400 unique TV channels in China mainland and Hong Kong, in order to meet demand of different areas and different levels of customers for TAM data. At the same time, CSM has built radio audience measurement panels in 27 cities and 2 provinces, measures the listening of 362 radio frequencies.
As the researcher of China’s radio and television audience ratings survey agency. CSM continuously started and provided innovated new media research. Created TV & Social Media Index in China; Introduced Time-shift viewing standardized measurement service; launched CSM-huan Real-time Ratings System by innovative methods to combine census data with sample data; marched towards OTT measurement by starting TV+OTT single-source ratings measurement; started total cross-screen audience measurement. At the same time, through new technology applications, CSM conducted convergence communication research, sports and media research, big data application research, consumption data fusion research. Adhering to the culture of "integrity and honesty", CSM will continuously its new business explorations and developments.
Insisting on quality and integrity, CSM is a market leader staffed by market leading professional teams，utilizing advanced technology and innovative methodologies to support China’s media industry development by demonstrating media value.
International Standards Since its foundation, CSM has abided by the GGTAM (Global Guidelines for TV Audience Measurement) in conducting TV rating research activities, and also has taken into account some special characteristics of the China market. At the same time, CSM has translated GGTAM into Chinese, distributed it throughout the industry and put the guidelines into practice. Therefore, CSM's data is widely recognized by the market and has become the "THE currency" for the industry.
While already widely welcomed by clients, CSM has implemented the quality control concept of being "centered on our clients" and the quality control principle of "Equitable, transparent, timely and accurate service." To achieve this, CSM set up a quality management system to monitor the whole procedure of our data production and service. . Based on these quality management guidelines, CSM was awarded the internationally renowned ISO9001 accreditation by SGS in 2000. This accreditation indicates that both the company's TV rating measurement and Radio rating measurement are adhere to the ISO9001 standards.
Based on its strict internal quality control, CSM started to enhance information security management regarding to TAM and RAM data as well as sampling information. With the help of a professional consultancy, CSM classified and ranked its information assets based on risk analysis, and established a hierarchical management system considering confidentiality, integrity and availability of information assets. Following the information security management principle - “to continuously improve information security systems, to ensure the credit of TAM and RAM data ”- CSM set up and amplified its documented information security management system, carried out employee training on information security institutions and regulations, enhanced employee’s consciousness and techniques on information protection and reduced the risk of information disclosure with the support of international-advanced information protection technologies. On September 14th, 2010, DNV, a leading international certification institution based in Norway formally issued the "ISO/IEC 27001 information security management system” certification to CSM. CSM passed the strict information security management system audit process based on the internationally recognized information security management standard “ISO/IEC 27001 information security management system”, and became first market research company in China to adopt the “ISO/IEC 27001 information security management system.
ISO/IEC 27001:2013 Certification
ISO9001 (2015) Certification
Media audience measurement and research is a multi-subject market sector which involves various techniques. It does not only require researchers to grasp related media market theory and have thorough understanding and insight into market movements, but also requires scientific sampling and statistics methods, software and hardware support and quality control systems throughout the research process. CSM has an outstanding research team, consisting of professionals and experts from different business and research sectors; the teamwork between each member of the CSM research team is a guarantee of high quality for all our research programs.
China's media market's distinguishing characteristics, incredible size,fantastic growth, hyper-competition, astounding diversity and incredible evolutionary pace create an insatiable demand for media related information.This demand for TV media information that addresses all of the above difficulties spawned the creation of CSM, the leader of Television Audience Measurement in China. Over the past 10 years, CSM has essentially taken the best of both East and West and melded them together to create and sustain exactly the flow of information that China's TV media market requires. To date,CSM has set up a professional and innovative research team, adopted advanced TV-rating techniques, and developed a nation-wide (world largest) TV audience measurement network so that CSM can continuously provide uninterrupted audience information for the China TV and Radio media market.
CSM Media Research is a cooperative enterprise mainly established by CTR Market Research and Kantar Media Dedicated to TV & radio audience measurement research, CSM Media Research offers reliable and uninterrupted rating information for Hong Kong SAR and China. CSM Media Research operates the world’s largest TV & radio audience measurement panel network provides data more than 57.3 thousands households.
CSM'S TV audience measurement network provides data that represents the viewing of 1.28 billion people in China mainland and 6.55 million people in Hong Kong SAR. The radio network represents the listening of nearly 0.12 billion people in China. Up to Mar, 2019, CSM has delivered data from 1 national panel, 29 provincial panels (including 4 municipalities directly under the central government), and 118 city panels in China mainland. Meanwhile, established the Hong Kong SAR panel. CSM has measured the viewing of 1400 unique TV channels in China mainland and Hong Kong, in order to meet demand of different areas and different levels of customers for TAM data. At the same time, CSM has built radio audience measurement panels in 27 cities and 2 provinces, measures the listening of 362 radio frequencies.
As the main researcher of China’s radio and television audience ratings survey agency. CSM continuously started and provided innovated new media research. Created TV & Social Media Index; Introduced Time-shift viewing standardized measurement service; launched CSM-huan Real-time Ratings System by innovative methods to combine census data with sample data; marched towards OTT measurement by starting TV+OTT single-source ratings measurement; started total cross-screen audience measurement in Hong Kong. At the same time, through new technology applications, CSM conducted sports and media research, big data application research, consumption data fusion research to form insights and strategic guidances. Adhering to the culture of "integrity and honesty", CSM will continue to explore business and market.
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