CSM & TNS at the CASBAA Convention in Hong Kong
Subscribe To the Future - All Eyes Are On Asia

Hong Kong, October 28, 2008 The annual CASBAA Convention 2008, organized by the Cable & Satellite Broadcasting Association of Asia, is an influential gathering of senior communications industry executives from across the region and around the world. This year's convention as themed as “Subscribe to the Future – All Eyes are on Asia!” attracted over 90 speakers, 120 media and 1,700 attendees from around the region joined together to share their views through presentations and discussions.

Paul Wang, Managing Director of CSM Media Research, China's leading media research provider, was invited to give introduce the section “Gold/Silver/Bronze: Strategies for post-Olympic China” on Tuesday October 28. With the closing of the Beijing Olympics, China's media landscape will never be the same. Paul shared his views about cable subscriber viewing behavior with the increase of digital homes in China. He also discussed the challenges of building closer links with audiences in this new digital media environment.

From an audience measurement perspective, Nick Burfitt, Global Director of RPD Services with TNS Media Research (part of Kantar Group), spoke at the “The New Media Plan” section on October 30. He emphasized the importance of accountability, a ‘must have’ for any Pay TV operator engaged in digital advertising. TNS is the only organization worldwide using RPD to operate commercial TV audience measurement services - a key to delivering accountability. Mr. Burfitt also pointed to the major opportunities in China, where digital networks (both cable and IPTV) are advancing rapidly. TNS joint venture CSM Media Research, with its extensive network presence in over 200 markets in China, places it in a unique position to activate RPD services as the digital market matures.

Mr. Burfitt noted: “The shift from analogue to digital is not only changing TV viewing behavior. Advertising viewing behavior is changing too. With digital providing new opportunities for TV advertising – interactive, video-on-demand, addressable – the issue of being able to measure the effectiveness and accountability of TV advertising is more important than ever.

Left to right: Mr. Anthony Tse, CEO of Cosmedia Group; Mr. David Wolf, President & CEO of Wolf Group Asia; Mr. Terry Mak, EVP-Distribution and TV Networks of Celestial Pictures; Mr. Peter Schloss, CEO & Executive Director of Broadwebasia Inc.; Ms. Yeyu from CGA & Mr. Li Dangyang, VP of Gehua Development Group; Mr. Paul Wang, MD of CSM Media Research

Paul Wang, Managing Director of CSM Media Research

Left to right: Ms. Linda Kovarik, Regional Creative Director of Coca-Cola Asia Pacific; Mr. Chris Jaques, CEO of M&C Saatchi Asia; Mr. Frederick Saurat, Co-founder of the TMSway; Mr. Jonathan Ellis, SVP Advertising Sales, STAR Group; Mr. Jasper Donat, Branded

Nick Burfitt, Global Director of RPD Services with TNS Media Research (part of Kantar Group)