Expert for media research: Paul Wang

Mr. Paul Wang born in 1964, graduated with a Bachelor degree in Economics from the Beijing University of International Trade and Commerce in 1987 and received an Executive MBA degree from Monash University in Australia in 1999. Mr. Wang is the Managing Director of CSM Media Research, and has been teaching at the Advertising College of the Communications University of China as a part-time professor since 2000.

Mr. Wang is a dedicated to the field of professional marketing research and consulting. Under his leadership, CSM became the first ever research company in China to be ISO9002 certified; and was granted the "New Technology Company", "Advanced Enterprise" awards by the Chinese Government. Over his 8 years in charge of CSM, the company's rating data has become "THE Currency" of China's broadcasting and advertising industry.

He has spoken on countless panels and is regularly offered numerous keynote addresses to domestic and international audiences in China as well as in the Asia Pacific region. Some of his published works include "Focusing on Ratings", "TV Ratings and Ad Expenditure", "TV Rating Applications in TV Advertising", "Some Points on Specialized Channel" etc.

Mr. Wang received the "Outstanding Research Award" and "Special Contribution Award" from the China Audience Research Institution in 1999. He received Doctor's degree in Communication University of China in 2006.

Expert for TV and Radio audience measurement and analysis: Weidong Zheng

Mr. Zheng Weidong, deputy managing director of CSM, was born in 1969 in Shandong province of China. From 1992 to 1995, he achieved his masters degree on population research in Peking University, and before that, he spent 4 years in Shandong University for his bachelor degree in management science. He is also a MBA student in Tsinghua University now.

Mr. Zheng rich experience in market surveys and research are driven from his 4 years at a governmental research institute where he completed dozens of survey and research projects and a variety of related training workshops.

Mr. Zheng joined CSM since 1999. Although he changed the business sector to media, he continues to do a large amount of research work and has published many research papers related to TAM and media market analysis. He is the key editor and writer of the yearly China TV Report and the co-editor of the China TAM Yearbook.

At present, Mr. Zheng is a member of ESOMAR, a member of China TV Audience Research Association, and a member of China Market Research Association.