184 million Chinese viewers tuned into the Team China versus
USA Dream Team Basketball Game
(CSM's Exclusive National PeopeMeter TV Ratings Data)
August 11, 2008, Beijing China ¨C According to China's leading audience measurement organization, CSM Media Research (a part of TNS Media Research), the 2nd day of the Beijing Olympics continued to attract high levels of viewing among Chinese TV viewers; by taking into account only sports programs (exclusive of sports news and magazines), more than 771 millions Chinese watched at least 1 game yesterday. On average yesterday each Chinese watched 207 minutes of the Olympics Games (or nearly 3 and a half hours), much higher than normal TV consumption.
The long awaited basketball game between China and the USA was aired live late in the evening on CCTV2 (from 22:20-24:00). Despite this relatively late scheduling for Chinese viewers, CSM Media Research recorded a record audience for such a timeslot with 94 million viewers on average, reaching 184 million Chinese who have watched at least part of the game on CCTV2. The peak audience was registered at 22:52 with 128 million Chinese in front of their TV sets watching Yao Ming and his colleagues at the start of the 2nd quarter.
Pierre Justo, Director of CSM Sport Research comments: ¡°This audience is the highest ever recorded for any basketball game in China. While basketball is usually strongly followed by men (70-75% of the audience on average), yesterday¡¯s game attracted a large number of Chinese women as well, and they accounted for 40% of the audience.¡±
Yesterday's highest audience was the weightlifting gold medal for China aired right in prime time at 8 p.m. on CCTV 1 with over 271 million viewers watching China win its 6th Gold medal live.
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