Establishment Survey

The purpose of the Establishment survey is to collect detailed information from the research area to ensure the quality of the audience rating data.

C S M carries out an establishment survey in the area being measured before setting up a new panel for TV audience measurement. It needs to do a large quantity of surveys in the area being measured to measure various demographic characteristics (e.g., gender r atios, age structure, occupation and income etc.) and factors that may affect viewing behavior (e.g., ownership of receiving equipment, cable subscription, TV channel coverage, language and lifestyles of the people being interviewed etc.). The sample from the establishment survey is the sampling frame for the Panel. The results of the establishment survey, the establishment survey reports, are the basis for the turnover and control of the panel.

According to the actual situation of the area being measured, CSM will update establishment survey data periodically.