PeopleMeter

The TNS PeopleMeter is a state-of-the-art technology for TV audience measurement. It automatically monitors viewing behavior of the individuals by an electronic device which is installed inside the TV set for each selected household. PeopleMeters can help avoid the error associated with diary fatigue, and can also unfailingly record the viewing behavior. Moreover, it is more efficient to transfer the data through the telephone.

CSM operates PeopleMeter panels in every level of our research network. and can provide daily rating data by the next morning. The modular nature of the design of the most advanced 5000 series PeopleMeter means that it can use several channel detection techniques at once, which becomes increasingly important as the viewing environment becomes more complex, with numerous methods of TV reception.