InfoSys Software

InfoSys TV is the world's leading rating analysis software for TV and Radio audience research. It was developed by the TNS Group and introduced by CSM to China. Dozens of media indexes including TV ratings % and (000), reach % and (000), market share, gross rating points, fidelity, target saturation, cost per thousand and cost per rating point have become important tools for producing, programming, publicizing and advertising management at TV stations. They all also play a role in media analysis, planning, launching and effectiveness research for advertising agencies. InfoSys TV is widely used by professionals in more than 20 countries throughout the world and is based on the Windows platform. The software is best characterized as a multi-function, user-friendly interface. It has helped CSM attract more than one hundred TV stations at different levels and twenty international and domestic advertising agencies.