InfoSys TV glossary

AcCont(000)
Accumulated Contacts in 000's

The accumulated number of individuals reached by a plan of supports expressed in thousands.

AcCont(000)
Formula: AcCont(000) = Sum of C ont(000) for each supports in a plan

AcCost
Accumulated Cost

The total rate card cost for a plan of supports.

AcCost
Formula: AcCost = Sum of the c ost for each support in the plan

AcCost/GRP
Accumulated Cost per rating point (also known as AcCost per GRP)

The sum of the costs of each support divided by the number of Accumulated GRPs.

AcCost/GRP
Formula: AcCost/GRP =AcCost/ AcGRP

AcCost/Cont
Accumulated Cost per thousand (also known as AcCost per thousand)

The accumulated cost of the plan of supports for every one thousand accumulated contacts, expressed in currency units.

AcCost/Cont
Formula: AcCost/Cont = AcCost x 1000 / AcCont (000)

AcDuration
Accumulated Duration

The accumulated duration or length of a plan of supports, expressed in seconds

Formula:AcDuration
Formula: AcDuration =Sum of the durations of each supports in a plan.

AcGRP
Accumulated Ratings in % (also known as Accumulated Gross Rating Point)

The relation between the number of Accumulated Contacts in thousands divided by the Universe, expressed in percentage.

AcGRP
Formula: AcGRP = AcCont(000)/Universe

Cov(000)
Accumulated Reach in 000's for a Series of Supports

The total number of individuals, expressed in thousands, who have viewed at least once within a campaign or a plan of supports.

Formula: Cov(000) = Sum of the co ntacts in 000's for supports

Cov%
Accumulated Reach in % for a Series of Supports

The total number of individuals who have viewed at least once within a campaign or a plan of supports, expressed as a percentage.

Formula: Cov% = Sum of the co ntacts in 000's for supports / Universe of the chosen target

TgAfin%
Affinity (also known as Conversion)

An index of the relationship between the rating in % for a target audience (i.e. All 15-34) and for a reference audience (i.e. All Individuals 4+). Note: The user can choose the reference audience.

公式 : TgAfin%
Formula: TgAfin% = (Rtg% for the target audience / Rtg% for the reference audience) x 100

AvFid
Average Fidelity

An index showing the average loyalty of viewers, expressed as a percentage with a minimum and maximum result of 0% and 100% respectively. Note: The higher the index, the viewers are more loyal for the specified period and conditions on an average daily basis.

Formula: AvFid = (Rtg% / AvRch%) x 100

AvRch%
Average Reach in %

The percentage of the average daily contacts divided by the universe of the respected target. By default, the definition of "contacts" is "having viewed at least 1 minute" for the conditions specified.

Formula: AvRch% = (Sum of the c ontacts in 000's per day / Number of days) / Universe of the respected target x 100

AvRch(000)
Average Reach in 000's

The average daily contacts expressed in thousands. By default, the definition of "contacts" is "having viewed at least 1 minute" for the conditions specified. Note: The definition can be defined by the user either by the number of minute(s) viewed or percentage of the time band viewed.

Formula: AvRch(000) = Sum of c ontacts in 000's per day / Number of days

Cont(000)
Contacts in 000's

The number of individuals reached by a given support expressed in thousands.

Formula ： Cont(000) = Sum of the n umber of individuals contacted in a support

Cost

The rate card cost for a support.

Cost/Cont
CPM (Cost per thousand)

The cost of the support for every one thousand contacts, expressed in currency units

Formula ： Cost/Cont = Cost x 1000 / Cont (000)

Cost/GRP
CPRP (Cost per rating point)

The average cost for one rating point.

Formula ： Cost/GRP = Cost of the support / Rating in % of the support

1+(000), 2+(000), 3+(000)…n+(000)
Distribution of Contacts in 000's

The number of individuals in thousands who have viewed a campaign or a plan of supports once, twice…or n times. Note: The user can define the number of 'n' by using the "Maximum number of contacts" option.

1+(%), 2+(%), 3+(%)…n+(%)
Distribution of Contacts in %

The number of individuals in thousands who have viewed a campaign or a plan of supports once, twice…or n times, expressed as a percentage. Note: The user can define the number of 'n' by using the "Maximum number of contacts" optio n.

Formula: n+(%) = n+(000) / Universe of the chosen target

Duration

The duration or length of a support, expressed in seconds.

ExcReach %
Exclusive Reach in %

The number of Reach in % which is exclusive can be reached by a particular spot/support.

ExcReach (000)
Exclusive Reach in 000's

The number of Reach in 000's which is exclusive can be reached by a particular spot/support.

Fid
Fidelity

An index showing the loyalty of viewers, expressed as a percentage with a minimum and maximum result of 0% and 100% respectively. Note: The higher the index, the viewers are more loyal for the specified period and conditions.

Formula: Fid = (Rtg% / Rch%) x 100

OTS
Opportunity To See (also known as Average Frequency)

The average number of contacts per viewer in a campaign, or a plan of supports. Relation between the cumulated contacts and the coverage reached in a plan of supports.

Formula : OTS = Accumulated Rating in 000's / Total Reach in 000's

Rtg(000)
Rating in 000's

The average number of the universe in 000's to a channel, programme, spot, specified target, time band or channel.

Formula: Rtg(000) = Sum of the total audience / Total number of time bands

Rtg%
Rating in % (also known as TVRs (TV Ratings))

The percentage of the average number of audience with respect to the universe of the determined target.

Formula: Rtg% = [(Sum of the total audience / Total number of time band) / Universe of the determined target] x 100 = (Rtg(000) / Universe) x 100

Shr%
Share (also knows as Channel Share)

The percentage of the rating in % for a particular channel compared to the total audience for either total TV (TTV) or a specified group of channels.

Formula: Shr% = (Rtg% of a particular channel / Rtg% of TTV) x 100

TgSat%
Target Profile (also known as Target Saturation)

An index of the relationship between the rating in 000's of a target audience (i.e. All Male) and a reference audience (i.e. All Individuals 4+). Note: The user can choose the reference audience.

Formula: TgSat% = (Rtg 000's for the target audience / Rtg 000's for the reference audience) x 100

CTTV%
Time Band's Contribution to Reference Channel Group's Total

The contribution of TV viewing to a particular channel for a specified time band, compared to the TV viewing of a reference channel group for a determined total time band using the average minutes viewed. Note: The 'Reference Channel Group' and 'Total Time Band' used as reference can be specified by the user.

Formula: CTTV% = Min. of a particular channel for a time band / Min. of reference channel group for total time band) x 100

CChn%
Time Band's Contribution to its Channel's Total

The contribution of TV viewing of a particular channel for a specified time band, compared with the TV viewing of the same channel for a total time band. Note: The 'Total Time Band' used as the reference can be chosen by the user.

Formula: CChn% = Min. of a particular channel for a time band / Min. of the same channel for total time band) x 100

TBIndex%
Time Band Index

The index of the relationship between channel share for a specified time band compared to a reference time band for the same channel. Note: user can specify both time bands.

Formula: TBIndex% = (Channel Share for the specified time band / Channel Share for reference time band) x 100

Rch%
Total Reach in %

The total number of contacts for a specified period divided by the universe of the respected target and expressed as a percentage. By default, the definition of "contacts" is "Having viewed at least 1 minute" for the conditions specified. In this case, an individual will be considered as a "contact" if he has viewed at least for one minute for the total period specified. Note: The definition can be defined by the user either by the number of minute(s) viewed or percentage of the time band viewed.

Formula: Rch% = Sum of c ontacts in 000's for the whole period / Universe of the respected target x 100

Rch(000)
Total Reach in '000

The total number of contacts for a specified period expressed in thousands. By default, the definition of "contacts" is "Having viewed at least 1 minute" for the conditions specified. In this case, an individual will be considered as a "contact" if he has viewed at least for one minute for the total period specified. Note: The definition can be defined by the user either by the number of minute(s) viewed or percentage of the time band viewed.

Formula: Rch(000) = Sum of c ontacts in 000's for the whole period

Min
TV Consumption

The average daily minutes viewed for an audience, either by a specified channel or time band .

Formula: Min= Rtg% x Time Band's Total Length in Minute / 100