Value-added Service

Media Market Analysis

As the leader of media research, besides supplying "Equitable, Transparent, Timely & Accurate" rating data, CSM combs through its data to generate an in-depth understanding of China's media market. CSM also provides all-levels of TV/radio stations with various media market analysis based on the rating data, including value-added services such as TV station competition analysis, channel/programme position analysis, and audience characteristics analysis.

Sharing research findings

• China TV Rating Yearbook
  In order to better service the industry and also help media professionals keep pace with the swift changes of China's media market, CSM started to publish the China TV Rating Yearbook annually since 1997, which was known as Television in China before 2003. This book summarizes the media market through rating analysis of the previous year from many different angles, such as TV market environments, audience characteristics, audience viewing behavior, and the competition among channels. As a value-added service, CSM will present the China TV Rating Yearbook to its clients to support them along the following year.

• Rating China
  This is an internal publication of CSM, Rating China has been recognized by CSM's clients and other media professionals for its outstanding content since being launched in January 2000. Rating China mainly focuses its content on the development of China's media market, ratings research findings, professional media knowledge communication, and a discussion of up-to-date viewpoints in the media field. Rating China , which is available to all CSM's clients and other media practitioners who rely on audience measurement, is an excellent platform for information exchange and sharing for the whole industry.

• Series of Media Reports
  In cooperation with other media research organizations and well-known experts, CSM periodically publishes a series of media reports analyzing the current situation, characteristics and trends of the media market, such as China TV Programme Development Report 2004, China TV Sport Report 2004-2005, China Digital Television Report, and the China Radio Report. All of these reports are essential for high level professionals in the current media research field in China. These reports provide clients with an important reference for better understanding and interpretation of China's media market.
  

Media Information Express

The swift development of China's media market has made it necessary for every media practitioner to keep up with the latest updated information regarding changes in the media market. Since 2002, CSM has been providing the media information express to its clients. CSM collects weekly information relevant to the media industry and sends it to its clients on a regular basis to help the industry keep pace with these rapid changes.