Training

CSM-Communication University of China Training Course

There are two independent training courses available for interested attendees: the advanced training class for media professionals and the advanced training class on advertising and media affairs. These courses have already been attended by 400 students from television stations, advertising agencies and corporations, all who have benefited from the training course since April 2002. These students were also awarded diplomas co-issued by 4A associations, Communication University of China and CSM.

Media Class

The Media Class is a training course jointly launched by CTR and CSM in July 2004. It focuses on providing practical media training to current and potential clients. The curriculum aims to help our industry partners to better understand the service offered by CTR and CSM and the functions of relevant media analysis software. The course also helps attendees tap into the significance and effects of ratings and to improve the level of advertising management and media research. Media classes are held in Beijing, Shanghai and Guangzhou once a month at the same time. Additional classes in each city offer unique class contents. As a value-added service from CSM, media classes are open to all free of charge.