Research Insight

<rating china>is an internal monthly journal published by CSM Media Research (CSM). The first issue of was launched in Jan. 2000. Adhering to the purpose of 'Communicate, Promote, Share and Improve', focuses on reflecting the latest development of the TV industry, sharing the research results with the media professionals, disseminating media expertise, exploring the latest research trends of the industry. The main sections include: View Points, Media Briefs, Research Focus, Forum, Case Analysis, Rating Encyclopedia, New Vision, Sports Insights, Overseas Horizon, Rating’s Ranking. has now become the information sharing platform for media professionals, as well as the communication link among them.

<Radio Ratings Research> is an internal bimonthly journal published by CSM Media Research (CSM). The first issue was launched in February, 2007. includes the latest developments, hot spots and key issues of the broadcasting industry, and conduct an in depth study of them perspectively and professionally. The main sections include: Media Briefs, Industry Observations, Market Analysis, Case Sharing, Overseas Viewpoints and Ratings Ranking. It is a quality platform for communication within the broadcast media industry.

Yearbook In order to provide better service for the industry, as the most professional, the most authoritative rating measurement company, CSM Media Research has published China TV Rating Yearbook on annual basis since 2003, By 2016, there have been 14 issues of China TV rating Yearbook.

In order to provide better service for the industry, and  to meet need of market towards radio rating data, as the leading force in radio rating measurement industry, CSM Media Research has published China Radio Rating Yearbook on annual basis since 2005, By 2016, there have been 12 issues of China Radio rating Yearbook.

  • Rtg%: Rating in percentage It is the rating in thousands of a period, divided by the universe of the target worked on.
  • Rch%: Reach in percentage It is the number of contacts of the period divided by the universe of the target on which work is being done, expressed in percentage. The condition of contact can be defined in the application. By default, the condition will be "To have been...
  • Shr%: Share It is the proportion of average audience of a channel in percentage contrasted with the audience of total television in percentage. The result is also expressed as a percentage.It expresses that the audience of viewing one specific channel or program...
  • Weighting The process of assigning mathematical weights in an attempt to correct over or underrepresentation of some groups in the unweighted in-tab sample. See sample weighting.
  • Weighted in-tab The number of individuals in different demographic groups who would have provided usable information if response rates were equivalent. See sample weighting.
  • VPVH (Viewers Per Viewing Household) The estimated number of people, usually by demographic category, in each household tuned to a particular source.

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