About CSM

About CSM Media Research (CSM)

  • 1.28Represents 1.28 billion TV population in China mainland
  • 52.9More than 52.9 thousands households
  • 137137 TAM panels
  • 100Over 100 million Radio population in China mainland
  • 6.53Represents 6.53 million TV population in Hong Kong

CSM Media Research is a joint venture mainly co-funded by CTR Market Research and Kantar Media. Since its establishment on December 4th, 1997, based on international scientific and technological standards and in-depth understanding of the domestic market, it provides numerous reliable and uninterrupted audience measurement and in-depth research services such as TAM, RAM, sports & media and new media research for China and Hong Kong SAR.

As a leading audience researcher in China, CSM operates the world’s largest audience measurement panel with successive and sophisticated research instruments used by hundreds of clients from broadcasters, advertising agencies and media researchers both at home and abroad. CSM TV ratings measurement has been upgraded and is capable of cross-media audience survey. CSM Media Research is now able to provide advanced research services for Weibo users measurement, live TV ratings and time-shift TV viewing ratings. In addition, CSM Media Research enables it’s clients with the single-panel audience data of TV viewing for OTT, smart TV and IPTV. CSM Media Research is also the full media research service provider for TV stations and agencies in the Hong Kong Special Administration Region under a six-year agreement.

With the change of the media landscape and the development of data demand from the media industry, CSM Media Research launched the cloud service tool of V+Scope in 2019, which enables CSM’s better and new services including media integration research, sports media research, big data research and audience-consumer integration research and etc. With CSM’s cloud service of V+Scope, TV stations and other data users can have a better understanding of the new media and will perform better in the mobile media market.

 

CSM Headquarters
  • Tel:8610- 8508 6666
  • Fax:8610- 8508 6888
  • E-mail:csminfo@csm.com.cn
  • Addres:24th Floor, Shimao Tower, No.92A Jianguo Road Chaoyang District, Beijing, China
  • ZipCode:100022
Branches
  • CSM Cheng du Tel:8628- 8557 6271/85 Fax:8628- 8511 4756 E-mail:csminfo@csm.com.cn Addres:1480 North Tianfu Avenue, Chengdu, Sichuan Province Room 101, Building No.7,Incubation Park
  • CSM Guang zhou Tel:8620- 81307987 Fax:8620 - 81078448 E-mail:csminfo@csm.com.cn Addres:No.232-258,6th zhongshan Road. Guangzhou PR
  • CSM Shang hai Tel:8621- 6217 5511 Fax:8621- 6218 9836 E-mail:csminfo@csm.com.cn Addres:No. 118 Qinghai Road, Shanghai 4th floor, YunHaiYuan
  • CSM Hong Kong Tel:00852- 2111 8808 Fax:00852 - 2111 8800 E-mail:csmhk@csmhk.com.hk Addres:Suite 2603, 26/F, AIA Kowloon Tower, Landmark East, 100 How Ming Street, Kwun Tong, Kowloon, Hong Kong

All rights reserved © 2011-2020 CSM Media Research

 

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