《China TV Rating Yearbook》
Yearbook In order to provide better service for the industry, as the most professional, the most authoritative rating measurement company, CSM Media Research has published China TV Rating Yearbook on annual basis since 2003, By 2016, there have been 14 issues of China TV rating Yearbook.
China TV Rating Yearbook consists of the following four parts: Part I- Review: This section is panoramic description and analysis of previous year China TV market from the aspects of viewing environment, audience characteristics, audience viewing behaviors, channels competition, programmes competition, and television advertisement inputting and competition. Part II-Case Study: Besides rating analysis of several main types of programmes like national TV shows, news, art and sports,this section also analyses ratings of features events, and special channels; meanwhile, this section gives further research on the hot issues of the industry. Part III-Programme Data: This part is about the national TV market and key market data, key indicators like viewing device ownership, per capita viewing time, ratings trends throughout the year and throughout the day, market share, all programmes broadcast on channel share and audience share, and the major programmes viewing rankings. Part IV-Appendices:This section includes the basic situation of CSM Media Research rating survey in different panels.
China TV Rating Yearbook not only provides comprehensive analysis on China's TV market to those working in media research industry, but also accurate rating data of national and all key markets. China TV Rating Yearbook is a necessary reference book for all people working in media research industry.
This is an internal publication of CSM; Rating China has been recognized by CSM's clients and other media professionals for its outstanding content since being launched in January 2000. Rating China mainly focuses on the development of China's media market; rating research findings, professional media knowledge communication, and a discussion of up-to-date viewpoints in the media field. Rating China, which is available to all CSM's clients and other media practitioners, is an excellent platform for information exchange for the whole industry.
《Introduction to China Media Industry series of books and reports》
As a leader in rating measurement industry, CSM Media Research, since its foundation in 1997, besides providing timely and accurate ratings data, has also focused on rating related research work. Especially in last ten years, CSM Media Research takes advantage of its own data and research team, based on mass rating data, and conducts deep research on Chinamedium contact behavior of the audience, the rating market, advertisement inputting, new media, and media fusion, of which results are concluded in China Media Industry series of books and reports. CSM Media Research has become a very important field of media studies research institution.
Written (or published) by CSM media research China Media Industry series of books and reports include:100Q&As about TV Ratings,TV Audience Measurement (TAM) and Ratings Application Manual,Radio Audience Measurement and Ratings Application Manual