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TV rating is the percentage of total audience (or households) with their TV sets tuned to a particular station/channel or program for a specified length of time over the total audience (or households) that have TV. As an important indicator of the attention economy, TV ratings are the currency of buying and selling of commercial airtime, provide an indication of TV program quality, and play a significant role in TV programs ‘revisions, improvements and scheduling decisions. TV rating is expressed as a simple percentage calculation, but it involves using comprehensive scientific methods in a series of processes that includes Establishment Survey, sampling, panel creation, data collection, data processing, etc.

 

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