Research Insight

<rating china>is an internal monthly journal published by CSM Media Research (CSM). The first issue of was launched in Jan. 2000. Adhering to the purpose of 'Communicate, Promote, Share and Improve', focuses on reflecting the latest development of the TV industry, sharing the research results with the media professionals, disseminating media expertise, exploring the latest research trends of the industry. The main sections include: View Points, Media Briefs, Research Focus, Forum, Case Analysis, Rating Encyclopedia, New Vision, Sports Insights, Overseas Horizon, Rating’s Ranking. has now become the information sharing platform for media professionals, as well as the communication link among them.

Copies of the bi-monthly "Audience Matters " are delivered directly to the e-mail addresses provided by the subscribers and it is totally FREE.For more information contact us at csminfo@csm.com.cn

 

Yearbook In order to provide better service for the industry, as the most professional, the most authoritative rating measurement company, CSM Media Research has published China TV Rating Yearbook on annual basis since 2003, By 2016, there have been 14 issues of China TV rating Yearbook.

  • Rtg%: Rating in percentage It is the rating in thousands of a period, divided by the universe of the target worked on.
  • Rch%: Reach in percentage It is the number of contacts of the period divided by the universe of the target on which work is being done, expressed in percentage. The condition of contact can be defined in the application. By default, the condition will be "To have been...
  • Shr%: Share It is the proportion of average audience of a channel in percentage contrasted with the audience of total television in percentage. The result is also expressed as a percentage.It expresses that the audience of viewing one specific channel or program...

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