Sharing research findings
- 《China Radio Rating Yearbook》
In order to provide better service for the industry, and to meet need of market towards radio rating
data, as the leading force in radio rating measurement industry, CSM Media Research has published China
Radio Rating Yearbook on annual basis since 2005, By 2016, there have been 12 issues of China Radio rating
Yearbook.
China Radio Rating Yearbook consists of the following four parts: Part I-Review: This section is panoramic
description and analysis of previous year China Radio market from the aspects of listening environment,
audience characteristics, audience listening behaviors, frequencies competition, programmes competition,
and television advertisement inputting and competition. Part II-Case Study: Besides rating analysis of
several main types of programmes like news, traffic, music, arts and lifestyle, this section also analyses
ratings of features events, and special programmes or frequencies as well as the radio advertisement
market; meanwhile, this section gives further research on
the hot issues of the industry. Part III-Programme Data: This part provides CSM Media Research city
and provincial panels radio rating data, related to indicators like per capita listening time, ratings
trends throughout the year and throughout the day, audience constitution and frequencies
competition.
Part IV-Appendices: This section includes the basic situation of CSM Media Research rating survey in
different panels.
China Radio Rating Yearbook not only provides comprehensive analysis on China Radio market to those
working in media research industry, but also accurate rating data of national and all key markets. China
Radio Rating Yearbook is a necessary reference book for all people working in media research
industry.
Radio Ratings Research, a bimonthly internal journal was launched in February, 2007. The journal mainly
focuses onradio industry, radio ratings research findings and professional media discussions of up-to-date
viewpoints. Radio Ratings Research, which is accessibleto all CSM's RAM clients and other media
professionals, has become an excellent forum for radio media professionals.
- 《Introduction to China Media Industry series of books and reports》
As a leader in rating measurement industry, CSM Media Research, since its foundation in 1997,
besides providing timely and accurate ratings data, has also focused on rating related research work.
Especially in last ten years, CSM Media Research takes advantage of its own data and research team, based
on mass rating data, and conducts deep research on Chinamedium contact behavior of the audience, the
rating market, advertisement inputting, new media, and media fusion, of which results are concluded in
China Media Industry series of books and reports. CSM Media Research has become a very important field of
media studies research institution.
Written (or published) by CSM media research China Media Industry series of books and reports
include:100Q&As about TV Ratings,TV Audience Measurement (TAM) and Ratings Application Manual,Radio
Audience Measurement and Ratings Application Manual
