About CSM Media Research (CSM)
CSM Media Research is a joint venture mainly co-funded by CTR Market Research and Kantar Media. Since its establishment on December 4th, 1997, based on international scientific and technological standards and in-depth understanding of the domestic market, it provides numerous reliable and uninterrupted audience measurement and in-depth research services such as TAM, RAM, sports & media and new media research for China and Hong Kong SAR.
As a leading audience researcher in China, CSM operates the world’s largest audience measurement panel with successive and sophisticated research instruments used by hundreds of clients from broadcasters, advertising agencies and media researchers both at home and abroad. CSM TV ratings measurement has been upgraded and is capable of cross-media audience survey. CSM Media Research is now able to provide advanced research services for Weibo users measurement, live TV ratings and time-shift TV viewing ratings. In addition, CSM Media Research enables it’s clients with the single-panel audience data of TV viewing for OTT, smart TV and IPTV. CSM Media Research is also the full media research service provider for TV stations and agencies in the Hong Kong Special Administration Region under a six-year agreement.
With the change of the media landscape and the development of data demand from the media industry, CSM Media Research launched the cloud service tool of V+Scope in 2019, which enables CSM’s better and new services including media integration research, sports media research, big data research and audience-consumer integration research and etc. With CSM’s cloud service of V+Scope, TV stations and other data users can have a better understanding of the new media and will perform better in the mobile media market.
Insisting on quality and integrity, CSM is a market leader staffed by market leading professional teams，utilizing advanced technology and innovative methodologies to support China’s media industry development by demonstrating media value.
International Standards Since its foundation, CSM has abided by the GGTAM (Global Guidelines for TV Audience Measurement) in conducting TV rating research activities, and also has taken into account some special characteristics of the China market. At the same time, CSM has translated GGTAM into Chinese, distributed it throughout the industry and put the guidelines into practice. Therefore, CSM's data is widely recognized by the market and has become the "THE currency" for the industry.
While already widely welcomed by clients, CSM has implemented the quality control concept of being "centered on our clients" and the quality control principle of "Equitable, transparent, timely and accurate service." To achieve this, CSM set up a quality management system to monitor the whole procedure of our data production and service. . Based on these quality management guidelines, CSM was awarded the internationally renowned ISO9001 accreditation by SGS in 2000. This accreditation indicates that both the company's TV rating measurement and Radio rating measurement are adhere to the ISO9001 standards.
Based on its strict internal quality control, CSM started to enhance information security management regarding to TAM and RAM data as well as sampling information. With the help of a professional consultancy, CSM classified and ranked its information assets based on risk analysis, and established a hierarchical management system considering confidentiality, integrity and availability of information assets. Following the information security management principle - “to continuously improve information security systems, to ensure the credit of TAM and RAM data ”- CSM set up and amplified its documented information security management system, carried out employee training on information security institutions and regulations, enhanced employee’s consciousness and techniques on information protection and reduced the risk of information disclosure with the support of international-advanced information protection technologies. On September 14th, 2010, DNV, a leading international certification institution based in Norway formally issued the "ISO/IEC 27001 information security management system” certification to CSM. CSM passed the strict information security management system audit process based on the internationally recognized information security management standard “ISO/IEC 27001 information security management system”, and became first market research company in China to adopt the “ISO/IEC 27001 information security management system.
ISO/IEC 27001 Certification
ISO9001 Certification
Media audience measurement and research is a multi-subject market sector which involves various techniques. It does not only require researchers to grasp related media market theory and have thorough understanding and insight into market movements, but also requires scientific sampling and statistics methods, software and hardware support and quality control systems throughout the research process. CSM has an outstanding research team, consisting of professionals and experts from different business and research sectors; the teamwork between each member of the CSM research team is a guarantee of high quality for all our research programs.
China's media market's distinguishing characteristics, incredible size,fantastic growth, hyper-competition, astounding diversity and incredible evolutionary pace create an insatiable demand for media related information.This demand for TV media information that addresses all of the above difficulties spawned the creation of CSM, the leader of Television Audience Measurement in China. Over the past 10 years, CSM has essentially taken the best of both East and West and melded them together to create and sustain exactly the flow of information that China's TV media market requires. To date,CSM has set up a professional and innovative research team, adopted advanced TV-rating techniques, and developed a nation-wide (world largest) TV audience measurement network so that CSM can continuously provide uninterrupted audience information for the China TV and Radio media market.
CSM Media Research is a joint venture mainly co-funded by CTR Market Research and Kantar Media. Since its establishment on December 4th, 1997, based on international scientific and technological standards and in-depth understanding of the domestic market, it provides numerous reliable and uninterrupted audience measurement and in-depth research services such as TAM, RAM, sports & media and new media research for China and Hong Kong SAR.
CSM’s TV audience measurement network provides data that represents the viewing of over 1.28 billion people in China mainland and 6.49 million people in Hong Kong SAR. As of September 2024, CSM has one national panel, 29 provincial panels (including 4 municipalities), 86 city panels in China mainland and one Hong Kong SAR city panel measuring the viewing of close to 1100 unique TV channels in order to meet demand of different TAM clients. Concurrently, CSM built radio audience measurement panels in 13 cities , which measure the listening of close to 300 radio frequencies representing the listening close to 60 million people in China.
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