About TAM TV rating is the percentage of total audience (or households) with their TV sets tuned to a particular station/channel or program for a specified length of time over the total audience (or households) that have TV. As an important indicator of the attention economy, TV ratings are the currency of buying and selling of commercial airtime, provide an indication of TV program quality, and play a significant role in TV programs ‘revisions, improvements and scheduling decisions. TV rating is expressed as a simple percentage calculation, but it involves using comprehensive scientific methods in a series of processes that includes Establishment Survey, sampling, panel creation, data collection, data processing, etc.
Time-shift viewing measurement is to find the incremental audience value of the VOD viewing and time-shift viewing of the non-live TV programs. Such measurement is an extension of the traditional TV audience measurement and enables an evaluation of full-viewing of TV programs. The access to digital TV and IPTV enables the audience to view a TV program at any wished time instead of the live-broadcast time. Such viewing of the TV programs beyond the live-broadcast time by utilizing either top-set, or IPTV or VOD is described as “time-shift viewing” and such viewing is valued and widely accepted as the incremental audience of the live-broadcast TV programs. Measurement data of such time-shift viewing has become an important tool to promote the incremental audience value of TV programs since.
With the help of Unified Cross-Media Audience Measurement technology developed by comScore, CSM and comScore aim to aggregate audience viewing data from PCs to traditional TV viewing. CSM has built comprehensive viewing analysis models for TV networks and their websites in order to analyze audiences’ viewing behaviors across traditional TV and other media platforms. Via studies of audiences’ demographics, and evaluations of program and ads plans, CSM helps TV broadcasters, media agencies and advertisers to study their target audiences under the new media environment.
Aggregations of tablets and mobile viewing data are in development and will be released later. These integrations will provide TV broadcasters, Internet-based media companies, ad agencies with a comprehensive understanding on evaluations of audience values, audience structures, audience behaviors as well as advertising effects of content across multiple platforms. Based on return-path data generated by phones, tablets and other mobile devices, CSM additionally helps App designers, network operators, content providers, media agencies, and advertisers to better understand their audiences. The measurement also provides data support for content purchase, as well as integrations and optimizations of media plans on different platforms.
Based on MRL’s virtual meter technology, it enables measurement of multiple communication channels of TV, radio and mobile terminals with a unified standard. A starting point for cross-screen communication research is thus enabled.
Research on cross-screen dissemination of audio-visual content
Based on the huge audio-visual content monitoring database and users’ cross-media consumption behavior database, it systematically describes the cross-screen dissemination effect of specific audio-visual content.
Research on integrated communication of institutional platforms
This comprehensively analyzes the multi-platform and multi-channel integrated communication effects of specific institutions, and fully demonstrates the full media communication effect and market value of institutional platforms.
Research on usage behavior in all media
The use of longitudinal studies enables measuring and tracking of "real people" over a long period of time to provide support for accurate user positioning and operations refinement.
In order to be geared to new demands for the integration of content market and TV media, CSM is constantly exploring the diversified integration and multi-scene application of data. We are focusing on the great potential of mobile internet content, to provide effective data support and research support for TV media to accomplish the layout of communication on mobile terminals, and to enhance its influence on the Internet.
The monitoring and research of short video and live-stream on mobile devices, which aims to do some research on the characteristics of their contents, production agencies and important special subjects. In addition, by integrating data of TV view, online view, social media and apps, CCI research aims to support media convergence of TV
The monitoring and research of short-video on mobile devices
The monitoring and research of live-stream on mobile devices
TV content convergence communication research
Copyright Monitoring
CSM’s 7x24 program monitoring service covers 400+ large-screen live channels nationwide, providing real-time monitoring and proofs of major entertainment and sporting events, top programs, etc. for copyright holders such as TV stations and content websites. It provides protection on legal and compliant dissemination of audio and video content.
Evaluation of Copyright Value
Based on CSM's all-media single-source measurement data, the platform's revenue contribution is correlated with audience viewing data, and an audiovisual copyright value evaluation system is created to provide a scientific quantitative reference for pricing and operation of copyright products in the media industry.
CSM Media Research has already accomplished the measurement of listening behavior both radio and audio vie MRL virtual meter which is being improved continuously .We keep on expanding tech-boundary to empower new research field, making all time and space measurement system based on homologous sampling, Meanwhile collecting data of new media account of Radio stations in order to supply more valuable data and research results for them in the aspects of whole media operation, propagation matrix assessment , radio hosts evaluation, etc. CSM will insist on doing sustainability research in media convergence to better serve the industry.
Based on a global network, KANTAR SPORT (previously TNS Sport) is now one of the largest integrated sports research entity providing the industry with a "complete" research solution and setting industry standards.
In 2002, CSM Media Research - the leader in China and Hong-Kong TV Audience Measurement (the world's largest television research network) - brought to China TNS Sport, the sports and sponsorship research arm of its parent company TNS (one of the largest market research and information group).
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