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About CSM

Research Team

Media audience measurement and research is a multi-subject market sector which involves various techniques. It does not only require researchers to grasp related media market theory and have thorough understanding and insight into market movements, but also requires scientific sampling and statistics methods, software and hardware support and quality control systems throughout the research process. CSM has an outstanding research team, consisting of professionals and experts from different business and research sectors; the teamwork between each member of the CSM research team is a guarantee of high quality for all our research programs.

    • 30 years of professional experience
      across China, the UK, and the Asia-Pacific
    • Senior expert in Chinese consumer insights and media marketing
    • With deep expertise in marketing insights and media convergence
    • Managing Director of CTR and Executive Deputy Director of the CTR Media Convergence Institute
     Chairman and Managing Director     Jason Yu Chairman and Managing Director
    • 30 years of professional experience
      across China, the UK, and the Asia-Pacific
    • Senior expert in Chinese consumer insights and media marketing
    • With deep expertise in marketing insights and media convergence
    • Managing Director of CTR and Executive Deputy Director of the CTR Media Convergence Institute
    • Experience in media research and marketing fields
    • Joined CVSC (CTR after 2000) in 1995
      focused on media research and analysis
    • Founder of China National Readership Survey (CNRS)
      and China National TV Audience Satisfaction Survey
     Deputy Managing Director     Benjamin Xiao Deputy Managing Director
    • Experience in media research and marketing fields
    • Joined CVSC (CTR after 2000) in 1995
      focused on media research and analysis
    • Founder of China National Readership Survey (CNRS)
      and China National TV Audience Satisfaction Survey
    • Experience in market research and consulting
    • Expertise in fields, such as sampling methodology
      TAM and RAM processing management, audience research
    • Leading industry expert in media market research
    • Doctor degree, Peking University
    • China MBA, Tsinghua University
    • Population economics master, Peking University, China
     Kantar Media Audience China Senior Data Scientist     Zheng Weidong Kantar Media Audience China Senior Data Scientist
    • Experience in market research and consulting
    • Expertise in fields, such as sampling methodology
      TAM and RAM processing management, audience research
    • Leading industry expert in media market research
    • Doctor degree, Peking University
    • China MBA, Tsinghua University
    • Population economics master, Peking University, China
    • In 1996 joined CSM’s TAM operation
      and continuously strengthened CSM’s data systems
    • Core member TAM software, such as SMP TV and InfoTV
      development team
    • Helped CSM convert to use of GPRS technology
      to transmit dataA crucial leader in pushing forward CSM technology updates in data collection
      data transmission and data analysis
     Data processing, transmission, TAM quality control and data analysis software expert     Moshe Matityahou Data processing, transmission, TAM quality control and data analysis software expert
    • In 1996 joined CSM’s TAM operation
      and continuously strengthened CSM’s data systems
    • Core member TAM software, such as SMP TV and InfoTV
      development team
    • Helped CSM convert to use of GPRS technology
      to transmit dataA crucial leader in pushing forward CSM technology updates in data collection
      data transmission and data analysis
    • Doctor of demographic statistics, Hong Kong university of Science and Technology (HKUST) .Master of economics, Peking University.
    • Studied and worked in Demographic Research Center,Max-Planck-Institute,Germany National Opinion Research Center, University of Chicago, USA.
    • Survey and Research Center, HKUST, HK.Demographic and Sustainable Development Center, Fok Ying Tung Research Institute, HKSUT,HK.Has abundant and in depth experience in TAM methodology design, process control and data analysis.
     Chief Statistician     Wang Jianping Chief Statistician
    • Doctor of demographic statistics, Hong Kong university of Science and Technology (HKUST) .Master of economics, Peking University.
    • Studied and worked in Demographic Research Center,Max-Planck-Institute,Germany National Opinion Research Center, University of Chicago, USA.
    • Survey and Research Center, HKUST, HK.Demographic and Sustainable Development Center, Fok Ying Tung Research Institute, HKSUT,HK.Has abundant and in depth experience in TAM methodology design, process control and data analysis.
    • In 1999 joined CSM
    • 10+ years’ experience in sports and sponsorship research
    • Post Master’s Degree in Economy, Rikkyo University, Japan
     CSM Sports General Manager & International Business General Manager     Pierre Justo CSM Sports General Manager & International Business General Manager
    • In 1999 joined CSM
    • 10+ years’ experience in sports and sponsorship research
    • Post Master’s Degree in Economy, Rikkyo University, Japan
TAMRAMTime-shift ViewingTime-shift ListeningCross-MediaWeibo TV IndexFull Media MeasurementConvergence communication researchCopyright Monitoring and Value AssessmentResearch on the Media Convergence of RadioCustomized Content ResearchSports & Media

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