CSM incorporates advanced quantitative measurement and qualitative measurement research methods from Kantar into our customized research, which includes desk top research, focus groups, in depth interviews, online survey, telephone interviews, street interviews and door to door interviews etc.. Based on different needs of both domestic and international clients, their own characteristics and their media brand advantages, CSM endeavors to provide in-depth media analysis and other related consulting services for state administration institutions, TV stations, radio stations, advertisers, advertising agencies and other media-related organizations. Two fields of research: audience and content. Four directions of research on: the channel coverage, the content competition, the brand influence and the media convergence.
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Channel Coverage Research of TV Channel & Radio Frequency Coverage This research includes accurate analysis and scientific evaluation which focus on the coverage of TV channel and radio frequency. The channel and frequency can master the characteristics of audience and improve their market position and raise the level of operation. CSM nationwide establishment survey will make the household survey with the scientific sampling to guarantee the sample’s representativeness. Classic case: The Channel Coverage and Influence Survey of Phoenix Television, The Channel Coverage Survey of Sichuan Television……
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Content Competition Research of Domestic and International TV Trends- New on the Air CSM organizes the latest TV programs in China and abroad regularly that includes the deep analysis on the program rating, content, character and other many aspects. This research can benefit to TV programs to improve their innovation and originality. Classical case: 《China TV Trends——New on the Air》（Monthly）,《The Innovation of Global Television Program》（Yearly）…… Research of TV & Radio Program Rating CSM provides the comprehensive rating research which includes the rating routine analysis, the audience satisfaction survey and the program evaluation in TV and radio programs. CSM can offer some advice and suggestions on the adjustment, revision and conclusion of programs by the SWOT analysis with the qualitative and quantitative research. Classical case: The Revision Research of CCTV-2《Quiz Show》A/B Edition, The Rating Research of CCTV-7《Military Report》, The Rating Research of CCTV-News 《Law Online》…… Research of TV & Radio Rating with Programming According to different requirements, we can make the case analysis for the specific channel/frequency and provide reference in the programming of channel/frequency. It will be focused on the deconstruction of channel/frequency and analyzing merits and demerits of adjustment, understanding the movement of audience. Classical case: 《Channel Competition and Arrangement Analysis of HUBEI Economic》…… Research of TV Drama Evaluation System According to the TV drama broadcasting situation and audience’s characteristics of different TV stations, CSM offers assistance to the TV station for constructing the scientific, effective and comprehensive evaluation system on TV drama quality and providing the decision support of TV drama selected and management. Classical case: 《The TV Drama Evaluation System Research of CCTV》《The TV Drama Selected Research of Guangdong TV Movie & Drama Channel》 Research of TV Advertisement Clients can be able to understand the relationship between the Ads potential value and TV consumption situation by scientifically analyzing and evaluating the target audience. Through the fairly assessment of advertisement value, clients can utilize advertising resources effectively.
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Brand Influence Effectiveness Evolution of Revision of Channel & Frequency This product conducts comprehensive evaluation on channel revision’s effects. By selecting a same time period forwards and afterwards, this product analyzes the advantages and disadvantages of channel revision by means of combined qualitative and quantitative methods such as TV rating data, focus groups, questionnaires and etc. Therefore, it provides us with references to acquaint with revision’s results and subsequent adjustments. Classical case: The Competitiveness and Revision’s effectiveness Research of CCTV-2 Satisfaction Survey of Channel This product aims at evaluating channel’s content quality and audiences’ satisfaction, which applies quantitative methods to acquire qualitative evaluations, and emphasizes audiences’ demands. It offers advises for discovering programs’ disadvantages, and optimizing programs quality, and assists TV channel to expand development space, improve influence. Classical case: Guangdong General TV Channel Research、Jiangsu City Channel Research… Five Forces Analysis This product is accurate analysis on TV channel’s rating situation and competition ability, which applies a five aspects evaluation scheme including TV rating, content, media methods, advertisement, and brand. It helps channel to distribute resources reasonably, enhance innovation, optimize programs, improve competitive ability and expand brand influence. Classical case: Jiangsu Satellite Channel Cross-Regions Competition and Development Research, Jiangxi Satellite Channel Competition and Future Development Research… Consulting Service This product assists TV networks and channels to acquire accurate rating trends, therefore supports daily rating management, response to unexpected rating and competition changes. Aiming at different demands, it offers multiple case studies not only to advise the channel with program scheduling and development, but also to assist channel development. Classical case: CCTV Development Center Categorical Programs and TV Drama Research…
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Media Convergence Research of Cross-media Communication Value Classical case: CCTV Head Office ‘Video Everywhere’, Hubei Satellite TV ‘The Statement and Convergence Development of Television in the New Media Circumstance’… Research of Mobile Media Communication Value As the mobile media are flourishing, audiences’ choices could be diverse. CSM assists our customers in terms of audiences’ behaviors and demands in the diverse media ecology, and evaluate the values of mobile media in order to provide advises for competition improvement and advertising strategies. Classical case: ‘Shanghai Public Transport Mobile TV Research’, ‘Hangzhou Public Transport Mobile TV Programs Rating Analysis and Evaluation’ Research of Car Radio In order to deal with radio audiences’ mobile rating trends, and assist customers to understand thoroughly audiences’ life conditions and characters, this product focus on describing audiences’ radio behaviors and demands, also presents audience’ feedback. It provides reliable advises for radio programs production, and benefits the channel to adjust and improve contents. Classical case: ‘CNR Car Radio’s Audience Special Survey', 'Shenzhen Private Car’s Audience Special Survey’ Research of College & University Audience This product aims to understand college students’ radio demands, and analyzes young audience’s radio behaviors, which provides supports for channel innovation and new media development. Classical case: ‘Foshan College and High School Students’ Radio Rating Research’
