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CSM incorporates advanced quantitative measurement and qualitative measurement research methods from Kantar into our customized research, which includes desk top research, focus groups, in depth interviews, online survey, telephone interviews, street interviews and door to door interviews etc.. Based on different needs of both domestic and international clients, their own characteristics and their media brand advantages, CSM endeavors to provide in-depth media analysis and other related consulting services for state administration institutions, TV stations, radio stations, advertisers, advertising agencies and other media-related organizations. Two fields of research: audience and content. Four directions of research on: the channel coverage, the content competition, the brand influence and the media convergence.

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