CSM Media Research was established in Hong Kong in 1997, focusing on audience measurement services and customized research for the advertising and media industry.

CSM Hong Kong has been active in audience measurement for nearly 20 years in Hong Kong, and is proud to announce that HOY TV, TVB, ViuTV and the HK4As (collectively, the HKTAM Founding Subscribers Committee, FSC) have shown their trust in CSM by awarding CSM the Hong Kong Television Audience Measurement (HKTAM) contract for 2025-2031. This is the third time the FSC has appointed CSM to conduct the HKTAM Service.

The HKTAM service brings in state-of-the-art PeopleMeter and content recognition technologies from Kantar Media, measuring all viewing of terrestrial and non-terrestrial free TV, pay TV, OTT and satellite channels on the TV set. This includes live, video-on-demand and catch-up viewing up to seven days of the 6.5 million TV population aged 4 and over in Hong Kong. In addition to measuring TV viewership, digital audience measurement can be included as the next step to provide a unified view of TV viewing across all screens: TV, computer, tablet and smartphone.

CSM’s portfolio of audience measurement services also includes big data analytics. CSM and Kantar, together with Now TV, launched the first integrated cross-platform audience measurement using return path data, Return Path Rating (RPR), in Hong Kong in 2014. The RPR Service provides information on how Now TV households consume video, whether it is interacting with the various features of the set-top-box/ video service, or consuming channels, programs and commercials on a second-by-second basis.

Through CSM’s local expertise, combined with our network in mainland China and Kantar’s cutting-edge technology and data science, CSM offers a wide range of research solutions to meet different business needs, including data modelling and analytics, customized quantitative and qualitative research studies, consultancy services, etc.

CSM also provides clients with the tools and expert support to plan and analyze complex data sets. We do this with a variety of applications tailored to specific needs, enabling clients to unlock audiences with analytical software, user-friendly dashboards and APIs.


Award Winning

CSM is honored to receive the “Most Outstanding Audience Measurement Research Services of the Year” Award from the Hong Kong Commercial Times (HKCT). This Award is a testament to our continued commitment to excellence, and putting the client at the center of our business.

Find out More
To find out more about how CSM can help your business, please contact us at:
CSM Media Research Co. Ltd.
Suite 2603, AIA Kowloon, Landmark East,
100 How Ming Street,
Kwun Tong, Hong Kong
Tel:     (852) 2111 8808
Email:  enquiry@csmhk.com.hk