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Rtg%: Rating in percentage
It is the rating in thousands of a period, divided by the universe of the target worked on.
Formula:
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Rch%: Reach in percentage
It is the number of contacts of the period divided by the universe of the target on which work is being done, expressed in percentage. The condition of contact can be defined in the application. By default, the condition will be "To have been viewing at least for one minute during the period under study". Thus, a person would be considered as having viewed if she/he has been viewing during one minute of the whole period.
Note: - Contacti: is 1 if the person fulfills the condition of contact, and 0 otherwise
Formula:
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Shr%: Share
It is the proportion of average audience of a channel in percentage contrasted with the audience of total television in percentage. The result is also expressed as a percentage.
It expresses that the audience of viewing one specific channel or program contrasted with all the audience for all channels or programs, the bigger for the value, the more competitive the channel will be.
Formula:
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AvAud(All): Average Minutes by day
It is the average daily consumption in minutes. It is a per person figure. Average minutes viewed per day compared to the universe in question.
Note: AvMins is the average of the daily consumption of minutes for the universes, not for the individuals who fulfill the condition of reach.
Formula:
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AvAud(View): Average Minutes Viewed, Viewers-based (Reach Cond.)
It's the average of daily consumption in minutes for the individuals that fulfill the condition of reach.
Formula:
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AvLoyalty: Average Loyalty
It is the rating in percentage divided by the average daily reach in percentage.
Formula:
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AvRch%: Average Reach in percentage
It is the average of the number of daily contacts, divided by the universe of the target being worked on, expressed in percentage. The condition of contact can be defined in the application. By default, the condition will be "To have been viewing at least for one minute during the day under study".
Note: - Contacti: is 1 if the person fulfils the condition of contact, and 0 otherwise.
Formula:
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AvRch(000): Average Reach in thousands
It is the average of the daily number of contacts expressed in thousands. The condition of contact can be defined in the application. By default, the condition will be "To have been viewing at least for one minute during the day under study".
Note: - Contacti: is 1 if the person fulfils the condition of contact, and 0 otherwise.
Formula:
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Cont(000):Contacts in thousands
It's the number of contacts expressed in thousands.Note: - Contacti: is 1 if the person fulfills the condition of contact, and 0 otherwise
Formula:
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Cov%: Coverage in percentage
It is the total number of people who have contacted at least once during a plan of supports, divided by the Universe, expressed in percentage. As the same as Rch%, the condition of contact the duration or percentage of have been viewing can be defined in the application.
Formula:
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Cov(000): Coverage in thousands
It is the total number of people who have contacted at least once during a plan of supports, expressed in thousands.
Reach and Coverage are both the number of contacts during the period who have been viewing at least for one minute during the period. These units express the scale of the audience and the widespread of the media support.
Formula:
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CPM or Cost/Cont: Cost per One Thousand Contacts in currency units
It is the cost of the support for every one thousand contacts, expressed in currency units
Formula:
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GRP: Gross Rating Point
It's the relationship between the number of contacts in thousands and the universe, expressed in percentage. It is the sum of Rating of one advertisement which broadcasts some times.
Formula:
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In(000)
It's the number of individuals that reached the coverage condition defined by the user, in the evaluated program, and reaching also the previous one.
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LeadIn%
It's the resulting percentage of the division between the number of individuals that reached the coverage condition, defined by the user, in two consecutive programs, divided by the accumulated audience, in thousands, of the second program. That is, the percentage of individuals that having reached with one program, have also reached the previous one.
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LeadOut%
It’s the resulting percentage of the division between the number of individuals that reached the coverage condition, defined by the user, in two cosecutive programs, divided by the accumulated audience, in thousands, of the first program. That is, the percentage of individuals that having reached with the previous program, have also reached this one.
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Loyalty
It's the average audience, in percentage, divided by the accumulated audience of the period, also in percentage.
Formula:
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N+ % and N+ (000): Coverage of n and more contacts in percentage and thousands
N+% is the number of individuals in percentage who have contacted a given set of supports once and more, twice and more, 3 times and more, ..., n times and more.
N+ (000) is the number of individuals in thousands, who have contacted a given set of supports once and more, twice and more, 3 times and more, ..., n times and more.
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OTS : Opportunity To See
It's the average number of contacts per individual exposed to a campaign, or plan of supports. Relationship between the accumulated contacts and the Coverage reached in a plan of supports.
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Out(000)
It's the number of individuals who have reached the coverage condition, defined by the user, for the evaluated program and also that have reached it for the previous one.
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Rch(000): Reach in thousands
It is the number of contacts during the period expressed in thousands. The condition of contact can be defined in the application. By default, the condition will be "To have been viewing at least for one minute during the period under study".
Note: - Contacti: is 1 if the person fulfills the condition of contact, and 0 otherwise.
Formula:
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Rtg(000): Rating in thousands
It is the sum of the minutes of a period viewed by a person, multiplied by this same person's weighting. All this is then divided by the minutes of the period under study.
Formula:
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TAud(All): Total Minutes
It is the total viewing in minutes (not a daily average) compared to the whole universe of the audience in question. It is a per person figure.
Formula:
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TAud(View): Total of viewer-based viewed minutes
It’s the total of minutes consumed by the individuals who fulfill the reach condition
Formula:
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TgAfin%: Target Affinity
It is the relationship between the Average Audience in percentage within a specific target and the Average Audience in percentage within a reference target - "Total People", for instance -, with regard to the same time band and channel.
Note: The reference target can be defined in Infosysplus
Formula:
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TgSat%: Target's saturation
It is the percentage of minutes of consumption of a target with regard to a reference target. It expresses the relation between Average Audience in thousands of a specific target and the Average Audience in thousands of the reference target - "Total People", for instance -, with regard to the same time band and channel.
Note: The reference target can be defined in Infosysplus
Formula:
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